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As anyone in the aesthetic industry should know by now, your before and after photo gallery is an essential piece of your online marketing plan. High-quality photos, and lots of ’em, can be just what a prospective patient needs to take the next step and get in touch with your office. But did you know […]
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Mobile Marketing Do’s and Don’ts for Aesthetic Practices
Your patients and prospects, like all Americans, spend a crazy amount of time on their phones. What’s the best way to reach them while they’re busy scrolling, typing and swiping? Let’s take a look at some of the top aesthetic marketing trends, and find out which ones are most relevant to the medical space, and […]
How to Make the Most of Your Patient Review Tool
As we mentioned in March, we rolled out a new reviews platform that is substantially easier to use and more streamlined than our previous platform. So far we’ve heard many kudos, and we want to encourage all our clients, just like we always have, to get a solid process in place for both monitoring/managing reviews […]
Are Patients Reading Your Email Blasts?
We all get a lot of email. So is it really worth it to cram one more message into your patients’ Inboxes? We’re here to tell you that email marketing continues to be as effective and impactful as other top-performing online marketing tactics, including Google advertising and social media marketing. Email Metrics Here are the […]
3 Tips for Plastic Surgeons on Social Media
Engagement on social media is all across the map for our plastic surgery clients. Some can’t wait to try out the latest new trick or tool on their favorite platform (or more likely, have a staff member who fits this description). Other practices approach social media with a 10-foot pole and it’s tough for them […]
What’s on the Healthcare Marketing Horizon for 2022?
Well folks, we made it. Sayonara to 2021 and all its Kardashian-ending, cash-scattering, Spongebob-impersonating, cicada-swarming craziness. Here’s hoping that all our clients can enjoy a busy 2022 but also get a little much needed breather to reflect and enjoy the good things life has to offer. This is the time of year when we dust […]
Stepping Up Your Social Media Game
When your practice is already busier than all get out, it’s easy for things that seem “optional” to fall way down on your to do list. Posting on social media is one of those things that often seems like a “nice to have” rather than a “must do.” After all, you have more important things […]
Could Your Practice Benefit from Public Relations?
When most people hear the words “public relations” they immediately think that something has gone wrong and a company or brand is trying hard to put a positive spin out into the news cycle. And with all the scandals, missteps and just plain awful behavior from the people in many organizations today, it’s totally logical […]
