If during this difficult year it helps you to look ahead, we don’t blame you. Today we’re looking just a bit into the future and examining the possibilities of the social media platform TikTok for marketing medical practices. If you don’t have anyone under 20 in your life, you can be forgiven for not knowing […]
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Getting Back in the Saddle
It’s been a, shall we say, interesting year so far in 2020. In the past couple weeks, many businesses are trying to get back on their feet and see what the economic reality of a “restart” is going to look like. That includes many of our clients’ plastic surgery practices. If you have reopened to […]
What Smart Plastic Surgery Practices Are Doing Right Now
In crisis, there is opportunity. We’ve been working closely with clients the past month to find creative ways to maintain momentum and be set up for maximum success when the current health crisis is behind us. While it’s still impossible to predict exactly when things will “get back to normal” or what “normal” will look […]
How to Keep Your Practice’s Online Passwords Protected
You know that keeping your personal passwords secure for websites and apps is essential. This is not another alert about all the ways you can completely mess up your life by letting your private passwords fall into the wrong hands. Instead, this post is all about securing the passwords you use for your business, and […]
Mobile Marketing for “Breast Season”
Plastic surgeons know that it’s much more than sunshine and daffodils come springtime. March through May tends to be the busiest season for breast augmentation procedures, which themselves are often the lifeblood of a cosmetic surgery practice. What’s the best way to leverage technology to make the most of “breast season” this year and beyond? […]
Instagram Optimization: Proceed with Caution
Over the last decade, you’ve had several online marketing mantras drilled into your head: SEO: Never stop optimizing your web presence to help more people find you online. Social: Build your audience on the most popular social channels to attract new patients and keep the old ones coming back. Reviews: Get your happy patients to […]
Online Marketing Predictions for 2020
Well folks, we’ve almost done it – made our way around the sun 20 times since that whole Y2K panic. While there are certainly plenty of new threats and worries as we enter the third decade of the 21st century, there are also an enormous amount of opportunities online. Maybe it’s just us but online […]
What Does “Mobile-First” Mean These Days?
About 5 years after smartphones came on the scene (yes, kiddos, there was a time before smartphones!) we began to hear the term “mobile-first marketing.” This was due to the simple fact that web usage on smartphones and tablets quickly began to dominate over time spent on desktop and laptop devices. Even 4 or 5 […]
