What Does “Mobile-First” Mean These Days?
About 5 years after smartphones came on the scene (yes, kiddos, there was a time before smartphones!) we began to hear the term “mobile-first marketing.” This was due to the simple fact that web usage on smartphones and tablets quickly began to dominate over time...
read moreHealthcare Marketing Strategy in 10 Easy Steps
OK, we lied. The steps below aren’t easy. But, here are the things that, if you do them well, will solidify the marketing of your practice for years to come. 1. Build Your Brand for the Long Haul Your brand is a lot more than the name outside your building. The...
read moreThe Wrong Way to Respond to Reviews
By now, pretty much every business has at least one horror story of a bad review experience online. It would be one thing if the 1- and 2-star reviewers offered constructive criticism to help your practice step up its game. While some do, every business also gets its...
read moreHow Key Are Keywords?
We founded Sector45 in 2011 with the goal of getting every client to rank as highly as possible in Google for as many relevant search terms as possible. Sure, we offered a variety of other online marketing services, but at the core of our mission then was Google...
read moreYour Patients: Customers, or Friends?
We’re not overstating things when we say that nothing matters more to the health of your practice than your patient relationships. And like so much these days, what it takes to build and maintain patient relationships is changing. Read on to see how some subtle shifts...
read moreGoogle Algorithm Updates: Be Afraid, Be Very Afraid
Our clients know we’re not big on the scare tactics that a lot of other agencies tend to use. No, you won’t be left behind if you don’t think Snapchat is a good fit for your practice. No, you don’t need to spend thousands of dollars on the latest device just because...
read moreWhat Does “Mobile-First” Mean These Days?
About 5 years after smartphones came on the scene (yes, kiddos, there was a time before smartphones!) we began to hear the term “mobile-first marketing.” This was due to the simple fact that web usage on smartphones and tablets quickly began to dominate over time...
read moreHealthcare Marketing Strategy in 10 Easy Steps
OK, we lied. The steps below aren’t easy. But, here are the things that, if you do them well, will solidify the marketing of your practice for years to come. 1. Build Your Brand for the Long Haul Your brand is a lot more than the name outside your building. The...
read moreThe Wrong Way to Respond to Reviews
By now, pretty much every business has at least one horror story of a bad review experience online. It would be one thing if the 1- and 2-star reviewers offered constructive criticism to help your practice step up its game. While some do, every business also gets its...
read moreHow Key Are Keywords?
We founded Sector45 in 2011 with the goal of getting every client to rank as highly as possible in Google for as many relevant search terms as possible. Sure, we offered a variety of other online marketing services, but at the core of our mission then was Google...
read moreYour Patients: Customers, or Friends?
We’re not overstating things when we say that nothing matters more to the health of your practice than your patient relationships. And like so much these days, what it takes to build and maintain patient relationships is changing. Read on to see how some subtle shifts...
read moreGoogle Algorithm Updates: Be Afraid, Be Very Afraid
Our clients know we’re not big on the scare tactics that a lot of other agencies tend to use. No, you won’t be left behind if you don’t think Snapchat is a good fit for your practice. No, you don’t need to spend thousands of dollars on the latest device just because...
read more
