Instagram Optimization: Proceed with Caution
Over the last decade, you’ve had several online marketing mantras drilled into your head: SEO: Never stop optimizing your web presence to help more people find you online. Social: Build your audience on the most popular social channels to attract new patients and keep...
Online Marketing Predictions for 2020
Well folks, we’ve almost done it – made our way around the sun 20 times since that whole Y2K panic. While there are certainly plenty of new threats and worries as we enter the third decade of the 21st century, there are also an enormous amount of opportunities online....
What Does “Mobile-First” Mean These Days?
About 5 years after smartphones came on the scene (yes, kiddos, there was a time before smartphones!) we began to hear the term “mobile-first marketing.” This was due to the simple fact that web usage on smartphones and tablets quickly began to dominate over time...
Healthcare Marketing Strategy in 10 Easy Steps
OK, we lied. The steps below aren’t easy. But, here are the things that, if you do them well, will solidify the marketing of your practice for years to come. 1. Build Your Brand for the Long Haul Your brand is a lot more than the name outside your building. The...
The Wrong Way to Respond to Reviews
By now, pretty much every business has at least one horror story of a bad review experience online. It would be one thing if the 1- and 2-star reviewers offered constructive criticism to help your practice step up its game. While some do, every business also gets its...
How Key Are Keywords?
We founded Sector45 in 2011 with the goal of getting every client to rank as highly as possible in Google for as many relevant search terms as possible. Sure, we offered a variety of other online marketing services, but at the core of our mission then was Google...
Instagram Optimization: Proceed with Caution
Over the last decade, you’ve had several online marketing mantras drilled into your head: SEO: Never stop optimizing your web presence to help more people find you online. Social: Build your audience on the most popular social channels to attract new patients and keep...
Online Marketing Predictions for 2020
Well folks, we’ve almost done it – made our way around the sun 20 times since that whole Y2K panic. While there are certainly plenty of new threats and worries as we enter the third decade of the 21st century, there are also an enormous amount of opportunities online....
What Does “Mobile-First” Mean These Days?
About 5 years after smartphones came on the scene (yes, kiddos, there was a time before smartphones!) we began to hear the term “mobile-first marketing.” This was due to the simple fact that web usage on smartphones and tablets quickly began to dominate over time...
Healthcare Marketing Strategy in 10 Easy Steps
OK, we lied. The steps below aren’t easy. But, here are the things that, if you do them well, will solidify the marketing of your practice for years to come. 1. Build Your Brand for the Long Haul Your brand is a lot more than the name outside your building. The...
The Wrong Way to Respond to Reviews
By now, pretty much every business has at least one horror story of a bad review experience online. It would be one thing if the 1- and 2-star reviewers offered constructive criticism to help your practice step up its game. While some do, every business also gets its...
How Key Are Keywords?
We founded Sector45 in 2011 with the goal of getting every client to rank as highly as possible in Google for as many relevant search terms as possible. Sure, we offered a variety of other online marketing services, but at the core of our mission then was Google...
