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Hopefully, your cosmetic practice already has a pretty good process for capturing patient results and publishing them to your website. But there’s always room for improvement, no? Take a look at these tips and while you’re at it, refresh yourself on the basics of capturing great before and after photos. Provide More Context As a […]
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A New Way to Measure AI Impressions
After years of AI hype, you’ve probably wondered exactly how you can measure if AI tools and assistants are helping you build your medical practice. And thankfully, we continue to get more and more insight and more shared data to see what’s working best in the world of generative AI. The latest resource, introduced worldwide […]
Google Ads – Have We Finally Reached “Set It and Forget It”?
No business wants to spend money on advertising, but the dream has always been that if you have to spend, it would be great if you could just hand over an amount of money and know it’s delivering the most possible revenue in return. That was always hard with traditional media like print, radio, TV […]
Is Your Website Ready for “Google Zero”?
Here’s a thought experiment: what would happen if Google search disappeared tomorrow? Who would be finding and interacting with your website? We pose this question not because client sites might lose all their Google search traffic anytime soon. But with so many other ways to interact with your brand online – social media, AI tools, […]
Is Your Website a Dinosaur?
We bet most of our clients, and most cosmetic practices across the country, think they have at least an OK website. We can hear the excuses already: But we’re here to tell you that even a site that looks great on the surface and seems “good enough” may be placing you at a serious competitive […]
On the Menu: AI Slop or Secret Sauce Pizza?
Before you think Sector45 has reincorporated as a ghost kitchen, let’s clarify that what we’re talking about in this article has nothing to do with food, exactly. But it has everything to do with how tasty your content is to the AI and traditional search engines that matter, and ultimately to the real live people […]
How AI Optimization Is Paying Off for Our Clients
As most of our clients know, we’ve spent the past six months implementing marketing tactics designed to influence AI engines including Gemini, ChatGPT and Claude. We’re on the leading edge of what we’re calling AI optimization or “AIO,” and it’s been long enough now that we figured it would be time to assess what’s […]
3 Ways to “AI-Proof” Your Content
AI tools have gobbled up mountains of info in the quest to create the most all-knowing thing our world has ever seen. Whether you see this as a frightening or hopeful turn of events, one thing is certain – much of your expertise and brand info has already been slurped up, integrated into “AI Answers” […]
