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What Google’s Star Rating Changes Mean and Why You Should Care

By - May 22, 2017

If there’s one thing that brings us together during these troubled times, it’s that we all Google stuff. As the ancients wisely said, “Google is the great equalizer.” Okay, maybe nobody ever said that, but Google plays a huge role in most of our daily lives. And as you’re out Googling away looking for a […] Read More

SEO in 2017: What You Need to Know

By - May 8, 2017

The only constant in search engine optimization is change. SEO is much different today than it was just a few years ago, and it’ll be different again a few years from now. Knowing what’s working right now for SEO—and being willing to let go of outdated SEO tactics—is critical for crafting an effective content strategy. […] Read More

4 Things You Should Never Do on Twitter

By - April 24, 2017

The power of a single tweet (for better or for worse) can’t be underestimated in the world of social media. But like every other social platform, there’s a right and wrong way to be on Twitter—especially for medical and surgical practices. Let’s take a look at some of the biggest Twitter no-no’s for professionals so […] Read More

The Good, the Bad and the Fake: How to Manage Online Reviews

By - April 10, 2017

We could rattle off plenty of statistics to convince you how much online reviews matter, like how 82 percent of people head straight for review sites when they’re interested in a product or service. Or how consumers are likely to spend an average of 31 percent more on a business that has great reviews. If […] Read More

How to Recover from an Online Marketing Fail

By - March 27, 2017

Sure, we could give you lots of great advice on how to avoid a social media snafu. But what if the damage is already done? Your reputation doesn’t have to be ruined, and you can recover from even the most egregious online marketing missteps. Here’s how to make a comeback. 3 Steps to Redemption Assess. […] Read More

Online Marketing Advice You Should Go Ahead and Ignore

By - March 13, 2017

People are always looking for great online marketing advice. They read blogs and newsletters, they go to seminars, they look to marketing gurus for hot tips and million-dollar insights. But not all advice is good advice. Some of it is actually really terrible and counterproductive. Here are some bits of bad advice about online marketing […] Read More

How to Create Exciting Content for a Boring Business

By - February 27, 2017

So your company does something that’s not exactly begging to be turned into a blockbuster movie trilogy…okay, or even a made-for-TV special. Face it, your business can be a bit boring. That’s not an insult, by the way—some of the most respected and lucrative industries are painfully dull to talk about. So, what’s the point […] Read More

2017 Cosmetic Surgery Marketing Trends

By - February 13, 2017

We’re only ankle deep in 2017 and the winds of change are already blowing through our perfectly coiffed hair. More than ever, it’s critical for businesses to understand the marketing trends that should be driving their content strategy; what worked last year may not cut it this year. Here are some of the biggest trends […] Read More

6 Reasons Why Nobody Likes You (Well, on Social Media Anyway)

By - January 30, 2017

Everyone knows that social media has to be part of your online marketing strategy. Of course, there’s a right and wrong way to post. There are a lot of ways you can mess up on social media, and many businesses have suffered the consequences of ill-advised posts. If you’re not getting any online love, maybe […] Read More

Should You Consider Marketing Automation?

By - January 16, 2017

  Is there anything that couldn’t be made better by outsourcing it to some software program that’s way smarter than us? That’s the question that led to marketing automation: a set-it-and-forget-it approach to guiding your prospective customers through the sales funnel that’s still totally customized to their personal buyer journey. Brilliant. How, exactly, does marketing […] Read More

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