By now, SEO is a very familiar acronym to anyone who cares about being found on the web. But have you heard about EAT? And no, we’re not suggesting that having 3 square meals a day will improve your Google rankings. Defining EAT Google defines EAT as Expertise, Authoritativeness, and Trustworthiness of the person who […]
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Want to Beat the Stock Market? Invest in PPC
The stock markets have been on an absolute, and to many observers, unexpected tear since the middle of March. Many wonder how much further they have to climb, and it’s anyone’s guess. At the same time, cosmetic practices have seen unprecedented demand for a wide range of reasons. This high level of demand has also […]
How to Market When You’re Crazy Busy
We all continue to ride the rollercoaster that is 2020. For many cosmetic and plastic surgery practices, right now they are riding high with (in some cases) unprecedented levels of demand. Let’s take a closer look at what’s going on and some strategies to make the most of this wild ride. What’s Driving Demand? Here […]
TikTok, TikTok…Are You on TikTok Yet?
If during this difficult year it helps you to look ahead, we don’t blame you. Today we’re looking just a bit into the future and examining the possibilities of the social media platform TikTok for marketing medical practices. If you don’t have anyone under 20 in your life, you can be forgiven for not knowing […]
Getting Back in the Saddle
It’s been a, shall we say, interesting year so far in 2020. In the past couple weeks, many businesses are trying to get back on their feet and see what the economic reality of a “restart” is going to look like. That includes many of our clients’ plastic surgery practices. If you have reopened to […]
What Smart Plastic Surgery Practices Are Doing Right Now
In crisis, there is opportunity. We’ve been working closely with clients the past month to find creative ways to maintain momentum and be set up for maximum success when the current health crisis is behind us. While it’s still impossible to predict exactly when things will “get back to normal” or what “normal” will look […]
How to Keep Your Practice’s Online Passwords Protected
You know that keeping your personal passwords secure for websites and apps is essential. This is not another alert about all the ways you can completely mess up your life by letting your private passwords fall into the wrong hands. Instead, this post is all about securing the passwords you use for your business, and […]
Mobile Marketing for “Breast Season”
Plastic surgeons know that it’s much more than sunshine and daffodils come springtime. March through May tends to be the busiest season for breast augmentation procedures, which themselves are often the lifeblood of a cosmetic surgery practice. What’s the best way to leverage technology to make the most of “breast season” this year and beyond? […]
