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Artificial intelligence is gonna rock our worlds, y’all. We’re fielding lots of questions about what the next big thing will be to use the power of AI and remain competitive when it comes to bringing in new business. So let’s dive right in and talk about some of the ways we see online marketing for […]
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The Pitfalls of Selling a Cosmetic Plastic Surgery Practice
As anyone even remotely related to the aesthetic medicine industry knows, private equity is swooping into the space and buying up practices left and right. This same trend played out in other fields of medicine such as dental and orthopedics in the not too distant past, and it will certainly change the landscape of how […]
Our Top 7 Medical PPC Tips
Pay per click ads are what we call a “necessary evil” in the modern marketing mix. Google has built up a behemoth gateway to access the web, and they’re cashing in by making paid placements (rather than organic results) the easiest way to reach content people want to see. Given how dominant PPC is in […]
360 Marketing: Back with a Vengeance in 2025
It’s been almost 8 years since we last talked about the concept of 360 marketing, but given the shakeups in AI content generation, social media user behavior, Google algorithm updates, and so much more, we think it’s more relevant than ever. It’s not hard to wrap your head around the idea of 360 marketing: your […]
Think You Provide Stellar Customer Service? Prove It
Every aesthetic practice thinks it offers excellent customer service. Just like 65% of Americans think they’re above average. They can’t all be right! So how do you know for a fact that your customer service outshines your competition? Simple: look at your reviews and do a comparison. It’s what your prospective patients are doing before […]
Reputation Management…for Your Emails?
You’re certainly already familiar with keeping up a healthy reputation and plenty of positive reviews on Google, Facebook and the other top review sites. Online reputation management is key for cosmetic and plastic surgeons, but you probably haven’t given much thought to the reputation of your emails…and that could be impacting the deliverability of your […]
Take Our Advice…Please!
With over 20 years of marketing experience, we have a very good sense of what works to make the most of your online marketing dollars. Sadly, our clients are often led astray and end up signing up for, shall we say, questionable marketing investments. At the same time, it’s all too easy to reach for […]
Are You Maintaining Your Lead Funnel?
So far, 2024 is feeling a lot more like 2018 than 2022. What do we mean by that? The post-covid years were a boom time for plastic surgery and medical aesthetics, with many people practically begging for appointments. But what goes up must come down, and the softening of demand that started last year is […]
