Building a Web Design that Builds Your Business
There are a ton of business decisions that go into how your website looks, so the website design process needs to be as collaborative and streamlined as possible. Whether you’re a super-fussy solo practitioner (no judgement!), a bigger business with way too many layers of decision-makers (also no judgement!) or you’re stuck in the 90s (okay, some judgement on this one), you still want a fantastic, modern website design at the end of the day.
If you have no web presence, there’s no time like the present to bite that bullet. If your site’s been around awhile and it shows, a design refresh can work wonders. And even if you love your current design, chances are good that a few tweaks can give it the necessary spit-shine to provide a more impressive user experience.
You might also consider a cost-effective focus site that echoes the style and branding of your main site but offers a more in-depth approach to a product or service. Focus sites can be a great way to achieve more presence in the search engines and create another access point for your customers to learn about your business.
Responsive Web Design
Your customers expect to find you on the web. But is your site compatible with mobile devices? Mobile has blown up in the past several years and has completely changed the way people use the web. You want numbers, you say? How about 500% growth in mobile search traffic since 2010, higher user engagement on tablets than desktop machines, and the fact that mobile searches have been outnumbering those from laptop and desktop machines since 2015?
Even if your site will display on a mobile device, it may be difficult to read and tough to find the quick bits of information that mobile users want most. Mobile is a way different experience than a desktop or laptop search that requires a custom approach.
There are two ways to “make your site mobile.” You can create a mobile-specific site or you can code the main version of your site to be responsive—in other words, the site will adapt to the dimensions of the mobile device it’s being viewed on.
Mobile-specific design has a couple drawbacks:
- Mobile-specific designs can’t fully account for the huge variation in screen dimensions seen on mobile phones and tablets.
- Mobile-specific designs require separate updating, so any effort you put into your main site will likely need to be duplicated.
When properly coded within a responsive framework instead, your website can be easily viewed on a variety of screen dimensions for a range of devices, including both smartphones and tablets.
Your website needs to play nice with a wide range of mobile operating systems. With billions of mobile devices online already and thousands more coming online every hour, the next revolution in web communications isn’t going to wait for you. Stay on top of the technology with a mobile version of your website.
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