The Best Way to Share Your Photos Online
For cosmetic and plastic surgeons, your photo gallery is the main attraction on your website. In many cases, your gallery may get more views each month than even your homepage. But is your current gallery up to the task?Sector45 clients have access to a custom-built before and after photo gallery designed as a WordPress plugin that can seamlessly integrate into the look and feel of almost any plastic surgery website. We also offer this product as a standalone integration for cosmetic and plastic surgery practices that just want to improve their gallery layout and functionality.
Here are just some of the many benefits of our photo gallery system:
Photo Import Feature
Maybe you’re thinking “I don’t want to switch galleries, I spent oodles of time uploading all those photos!” Maybe you didn’t use the word “oodles.” Regardless, the photos you have in your current photo gallery system can be ported over to our gallery via a script, eliminating the need to manually upload photos.
User-Friendly Uploading
In our experience, most custom-built photo gallery systems are pretty wonky (technical term) in the backend admin area. Not ours! The admin offers an easy drag and drop interface to re-order images into “before” and “after” columns.
Image Editing Capabilities
You have crop, rotate and resize options right within the gallery admin. No need to open up Photoshop or another image editing tool to get your photos looking great and lining up correctly!
Customizable Settings for Cases and Categories
Within the admin, you can set your favorite cases to display first in each category. You can also easily hide individual before and after cases or even entire categories of cases if you don’t want them to show on your live site. Changed your mind? Flip the switch and they’re back!
Custom Photo Descriptions and Labels
We make it easy to add words to your pictures. You can tag individual cases with a note or label for easy reference, and this info only displays in the backend admin. You can also write descriptions for each case to display on the live site next to before and after photo sets.
Functionality across Devices
Our gallery is built in a responsive framework that allows viewing on any device, big or small. Gallery functionality is regularly tested in the latest devices to ensure all users can easily view cases and navigate throughout the gallery.
More Secure + Quicker Loading
Our gallery system lives within the same database as the rest of your site. As any new couple will tell you, cohabitation has its benefits! This technical setup is more secure and load times will be reduced compared to a setup pulling from separate databases.
Better SEO
If your site is in WordPress but your gallery is housed in a separate database, Google could see it as a subdomain. As a result, you might not get full credit for all the hard work you’ve done building up so many excellent case photos. Our gallery displays all photos in WordPress pages, which Google will see as part of your main site. For some frosting on this cake, our system automatically creates unique meta titles and descriptions for all categories and cases, which Google loves to see.
Ready to Get Started?
We think there’s a lot to love about our photo gallery system. Even if you want to stick with your current website vendor or marketing professional, this gallery can be a tremendous asset for your cosmetic surgery practice. The system is available for non-clients with a one-time setup fee of $500 and a monthly maintenance fee of $99, with a minimum 6 month contract. Please contact us for more information or to get started!
Photo Gallery FAQs
Why is a photo gallery important for my practice’s website?
Today’s internet is a visual experience, and the majority of consumers are accustomed to seeing pictures of the product before they buy. This is especially true for practices that offer cosmetic services. For most potential patients who are considering your services, displaying before and after images on your website is just as important as posting your credentials.
Adding an online photo gallery to your plastic surgery, cosmetic surgery or medical spa website will showcase your services, capture the attention of your visitors and increase the likelihood of them booking a consultation.
How can I optimize my before and after photos?
Taking quality photos is essential for creating a beautifully crafted photo gallery. Your images should be high-resolution, well-lit photos taken from various angles. Blurry, grainy photos just won’t cut it, so leave your polaroids in the time capsule.
Also, creating a station to take photos will keep your background consistent. Consistency makes lining up the images for comparison much easier, so your viewers won’t be distracted by differing heights, angles and backgrounds.
Whenever possible or permitted, it is always a good idea to add the patient stories. Personal stories help readers relate to the images more, especially when they are hoping for similar results. Again, if photos are gritty or blurry, potential clients are going to find it harder to visualize those results for themselves.
For more pro tips on taking better photos for your online gallery, read our before and after photo blog post.
How much time will I need to invest in creating a photo gallery?
You will need to do the leg work for creating excellent images, but your involvement in the uploading and sharing process is entirely up to you. Our team of experts can tackle the fine details like uploading, cropping, aligning and optimizing for SEO. We’ve helped many of our clients develop and maintain modern, user-friendly photo galleries.
What if I don’t have many images because I’m just starting my practice?
Photo galleries for aesthetic and cosmetic practices are extremely valuable, but even more so for those that are just starting out. Data on online page visits show that patient photos are the most visited pages on an aesthetics-focused website. Many people won’t even consider working with you if they don’t see any before and after photos.
Being able to share the photos of your work online, not just in the office, will get your practice noticed by a wider audience. Even with minor cosmetic treatments like nonsurgical treatments and minimally invasive procedures, it’s important to showcase improvements in detail whenever possible.
Can I just use my social media to showcase my work?
You can and should use social media to showcase your patients’ before and after results. However, social media platforms can be particular about the kinds of images you post, which can create hurdles when sharing certain images. Adding images to your website gives you more freedom to display more procedures for your visitors to view.
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