It’s kinda hard to remember The Time Before Cellphones (BC). But oldheads like us have fond memories of calling dates on a corded phone in the kitchen, unfolding paper maps, and, ya know, actually talking with people in person. Get off our lawn, kids! In all seriousness, mobile devices have changed our lives tremendously, and […]
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Your Internal Marketing Team Is Essential
We work hard to help our clients earn more business online. But we gotta be honest about something. The work we do pales in importance to the work you and your office staff do to convert patients, provide excellent service, and keep them coming back again and again. We’ll also let you in on another […]
Is Your Practice on the Right Social Media Channels?
Social media continues to evolve, and is your medical practice staying up to date? Here’s a rundown of the most popular social platforms, and which ones we recommend are worth your time. Facebook Facebook is the go-to social media platform worldwide, and it’s an essential space for your digital marketing messages. Though it’s hard to […]
C Is for Cookie
Web cookies have been following users around the Internet for well over two decades. But with an increased focus on user privacy on the very near horizon, that’s all about to change. So if the people visiting your website won’t be tracked by cookies, how will you know what they’re up to? Why Are Cookies […]
Contracts, Schmontracts
Even after 10 years in the medical marketing niche, we’re surprised to see so many marketing agencies locking their clients into 1+ year agreements for marketing services. Put simply, we’ve never done that and never will. While contracts can have their place to put in writing what has been agreed to, longer term marketing contracts, […]
7 Ways to Get Your Nonsurgical Staff Busier
By all measures, demand for cosmetic surgery procedures is gangbusters right now. At the same time, we hear mixed things on the nonsurgical side of the house, with some clients reporting a somewhat similar demand increase while others are fairly flat or even down slightly since Covid hit just about a year ago. If you’re […]
Customer Service Is Dead…Long Live Customer Service!
If we told you a year ago you’d be willing to wait in line 45+ minutes just to get into Costco for the pleasure of buying a maximum of 2 packs of toilet paper, you probably would have had a good laugh. Or if we told you it might take 3 months to get that […]
Are Your Communications Keeping Up With Your Customers?
It’s 2021…thank goodness! Of the many lessons learned during The Year Which Shall Not Be Named was that digital interaction is here to stay. And just like when you’re interacting with a patient in your practice, interactions online need to be heavy on the customer service and heavy on the responsiveness. How Quick? How quickly […]