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Every aesthetic practice thinks it offers excellent customer service. Just like 65% of Americans think they’re above average. They can’t all be right! So how do you know for a fact that your customer service outshines your competition? Simple: look at your reviews and do a comparison. It’s what your prospective patients are doing before […]
Customer Service
How to Turn Your Patients into Superfans
On the spectrum of obsession, you can go all the way from a harmless first crush in 3rd grade to….well, boiling rabbits. While some might feel that any attention is good attention, and we certainly want to help our clients build rabidly loyal patients, there are limits. Many of you (rightly) put a line in […]
3 Ways to Make the Most of Your Web Leads
You may have heard there’s a bit of economic turmoil going on. Even if your practice hasn’t seen a big drop in leads in recent months, it’s still worth paying a bit more attention to how you’re handling your leads so that you can capitalize on as many new patients as possible in 2023. Here […]
Contracts, Schmontracts
Even after 10 years in the medical marketing niche, we’re surprised to see so many marketing agencies locking their clients into 1+ year agreements for marketing services. Put simply, we’ve never done that and never will. While contracts can have their place to put in writing what has been agreed to, longer term marketing contracts, […]
Customer Service Is Dead…Long Live Customer Service!
If we told you a year ago you’d be willing to wait in line 45+ minutes just to get into Costco for the pleasure of buying a maximum of 2 packs of toilet paper, you probably would have had a good laugh. Or if we told you it might take 3 months to get that […]
Are Your Communications Keeping Up With Your Customers?
It’s 2021…thank goodness! Of the many lessons learned during The Year Which Shall Not Be Named was that digital interaction is here to stay. And just like when you’re interacting with a patient in your practice, interactions online need to be heavy on the customer service and heavy on the responsiveness. How Quick? How quickly […]
The Wrong Way to Respond to Reviews
By now, pretty much every business has at least one horror story of a bad review experience online. It would be one thing if the 1- and 2-star reviewers offered constructive criticism to help your practice step up its game. While some do, every business also gets its share of grumps, cranks and just plain […]
Your Patients: Customers, or Friends?
We’re not overstating things when we say that nothing matters more to the health of your practice than your patient relationships. And like so much these days, what it takes to build and maintain patient relationships is changing. Read on to see how some subtle shifts in how you approach patients can pay big dividends […]
