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Long gone are the days when 50 million Americans all turned on their TV’s at the same time and watched the moon landing or an episode of Leave It to Beaver as one big happy family. Or at least that’s the nostalgic image of yesteryear that some people get when thinking of the media landscape […]
Customer Service
The Benefits of Ridiculously Responsive Customer Service
As we’re closing in on our five year anniversary, we’ve had several clients now who say that we’ve ruined them for all other customer service interactions. Sorry! These clients have said that we’re so on top of returning calls and emails that they’re starting to expect the same level of ridiculous responsiveness from other vendors, […]
4 Things You Should Know about Online Reviews
It used to be word of mouth that helped people to find trusted products or services. Well, today’s “word of mouth” is better known as the almighty online review. According to this spiffy infographic, 88 percent of consumers trust online reviews as much as a personal recommendation, and a whopping 90 percent say they read […]
Killing ’em with Kindness
You’re human, and humans sometimes screw up. When that screw up affects a client, it’s time to pay extra special attention to righting the ship. As much as you might feel compelled to beat yourself silly afterwards, especially in the case of screwing up professionally with a client or customer, we suggest putting your self-bludgeoner […]
Don’t Overlook the Offline Customer Experience, Too
Despite all the discussion over SEO this and mobile friendly that, the bottom line of your business’s success comes down to one thing: how customers are treated when interacting with any aspect of your company. And yes, that means in real life, not just online. It’s easy to forget that the big wide world of […]
The Right and Wrong Way to Connect with Customers
Today, more businesses than ever are ramping up their customer service game. A lot of this is due to the immediacy of social media—when one negative experience can be shared with your company’s entire fan base (and beyond), it’s a pretty strong motivator to keep each and every customer satisfied. But beyond social media, more […]
It’s Not Them. It’s You.
While keeping your customers satisfied is a priority of any successful business, the loss of a lone customer or two isn’t necessarily the end of the world. If, however, you’ve noticed that you have a consistent problem retaining good customers—as well as retaining good vendors and good employees—over the long haul, the problem isn’t with […]
Please Don’t Scare Your Customers
It might seem a bit strange that we have to write a blog about this, but we’ve noticed a particularly dastardly trend recently in marketingland: businesses scaring people into buying their product or service. Yes, it works (that’s why it’s still happening). No, you should not jump on the bandwagon. Some Examples So what […]
