Every business has them – the people who take up your time but aren’t ready to buy. A lot of our clients tell us that these folks are a hassle, and it can no doubt feel that way when you have many other things to do to keep your business running. But we’d strongly encourage […]
Customer Service
Good vs. Great Customer Service
At some point in your life, you must have experienced absolutely stellar customer service. It was so amazing that you actually caught yourself remarking on how great it was. How often do you treat your own customers that same way? The difference between good customer service and great customer service isn’t that far off. Here […]
7 Ways Customers Contact You, Ranked
Not long ago (remember the 80s?) customers didn’t have a ton of ways to get in touch with a business. You could call, send a letter, or show up in person. But the web has opened up a lot of new channels for communication. What are the top ways your customers are contacting you now? […]
Online Reviews – Don’t Go It Alone
First off, excuse us for harping on this subject a bit (Unexpected Benefit of Online Reviews, Negative Review Case Study, Customer reviews what should you do, Online Reviews Your Business Needs and Why Reviews Matter). But we really can’t say it enough: positive online reviews are ESSENTIAL for a healthy online marketing strategy and YOU […]
Does Your Site Need an Ecommerce Store?
So you’ve got a good website and it’s bringing people into your place of business, where they buy your products and services. But what about making those products and services available online? After all, there’s lots of online stores out there making a bundle of money. Why shouldn’t you be benefiting from those online dollars […]
The Unexpected Benefit of Online Reviews
Anyone in business today is concerned about online reviews. Am I getting enough reviews? Do I have bad reviews that are hurting my business? Should I be doing a better job of monitoring? We’ve written several posts about the importance of online reviews and even shown an example of how an entire industry has changed […]
Handling Negative Reviews: A Case Study
We all know the importance of having good reviews online and we’ve even discussed some ways to handle what you should do when you get a negative review. Recently we had a real live example of one of our plastic surgery clients handle a negative review flawlessly and we had to share. Note: the names, […]
Customer Reviews – What Should You Do?
We’ve posted many, many, many blog posts on customer/patient reviews and how you need to handle them. In case you missed all of them here is the skinny. Online reviews can make or break your business. In the medical web marketing world, according to Tom Seery, CEO of RealSelf, 60% of visitors think website reviews […]