Unsurprisingly, 94% of marketers say that personalized marketing leads to more sales…yet only about 1/3rd of us feel like customers are getting a truly personalized experience with the brands they manage. We’ve seen that disconnect ourselves and heard the many reasons why personalization is a challenge for a busy medical office. For starters, there’s the […]
Content Strategy: How to Not to Crash and Burn
It sounds obvious that companies should have a content marketing plan in place but you’d be surprised at how many business websites just start cranking out the content without planning sufficiently for it. Well, flying blind with no content strategy in place is the easiest way to crash and burn. So what exactly is a […]