We’ve talked a bit about the idea of social proof in the past and how showing your customers proof that other people love your business is a great way to increase sales. We’re going to tell you more about how you can use this for your own business, but first let’s define what social proof […]
Online Marketing ROI
Have You Been SEO Punked?
Punked (verb). Def: A way to describe someone ripping you off, tricking you, teasing you. Being bamboozled. Ex: I got punked at the swap meet. They said the necklace was pure silver and it turned out to be junk! At one point or another, almost everyone with a website has been “punked” by some too […]
Online Directory Investments: Worth It?
Depending on your given industry, there are likely to be several online directories that offer to list you on their site as a paid service. Many of our medical SEO clients performing cosmetic surgery are inundated every week with online companies vying for their hard-earned dollars. Some of these directories get a lot of traffic […]
5 Reasons Why PPC May Be a Good Idea
You’ve probably heard our broken record speech about how cautious we are in recommending a pay-per-click (PPC) advertising spend. The reality is that there are still thousands and thousands of small businesses overspending on online paid advertising, without much or any tracking in place to determine whether that spend makes any sense. So PPC is […]
6 Steps to Calculate Your Social Media ROI
Most of you are probably doing social media because you feel you have to – “Everyone else is doing it so I should be too.” We know there are a few of you who take it seriously and have worked really hard to build your fan base, but for most of our clients, being on […]
To PPC or Not to PPC
Almost all of our clients want guidance on how aggressive to be with Pay-per-Click (PPC) advertising. Many of our clients’ competitors are running PPC, and frankly, they’re spending a boatload on it. So when is it a smart move, versus a giant drain to dump money down? A Little History A couple years ago, we […]
Reputation Management That Costs You Nothing
We know that online reputation management has become increasingly important to business conversion success. We’ve also discussed why online reviews are so important. So hello, why aren’t you doing it? Here are 3 possible reasons: You’re lazy – Your SEO team has told you steps to take to be successful yet you just don’t bother […]
Me Too Marketing
I’ve used this term on and off for a few years now and I swear someday I will write a book about it. I the meantime, Me Too Marketing is something I see happening in just about every business segment across the map. me too mar-ket-ing noun Advertising and promotional decisions made by a business […]