CALL US 
It’s no secret that Google works hard to keep its users on its platform. And why wouldn’t they? The more time users spend on Google, the more likely they are to take actions that make the company money. In line with this, we are seeing a steady increase in the number of pages users view […]
Search Engine Optimization
How to Keep Your Marketing Relevant in an AI-Driven World
Artificial intelligence is gonna rock our worlds, y’all. We’re fielding lots of questions about what the next big thing will be to use the power of AI and remain competitive when it comes to bringing in new business. So let’s dive right in and talk about some of the ways we see online marketing for […]
Why SEO Will Matter Even More in 2023
Quite a rollercoaster we’ve all been on the past few years! First your practice had to deal with shutdowns, then you had to handle overwhelming demand. As everything gets more expensive and prospective patients start thinking twice before surgery, it’s anyone’s guess how “soft” the landing will be following the sugar-rush high of demand in […]
How Key Are Keywords?
We founded Sector45 in 2011 with the goal of getting every client to rank as highly as possible in Google for as many relevant search terms as possible. Sure, we offered a variety of other online marketing services, but at the core of our mission then was Google rankings. Is that still true today? It […]
Google Algorithm Updates: Be Afraid, Be Very Afraid
Our clients know we’re not big on the scare tactics that a lot of other agencies tend to use. No, you won’t be left behind if you don’t think Snapchat is a good fit for your practice. No, you don’t need to spend thousands of dollars on the latest device just because the guy down […]
Content Republishing: 5 Steps to Success
If you’ve been marketing yourself online long enough, you very likely have a lot of content dating back to the start of this decade or even longer. How do you keep that stuff working hard for you and bringing you new business? With a refresh, that’s how! Content republishing doesn’t have to be a tedious […]
Google Organic Rankings: How Much Do They Matter?
We’ve probably drilled it into your head that top rankings in Google’s search results are the key to online marketing success. But are they? A proposition that was absolutely true 5 years ago may not hold as well today. Let’s dive in. The Problem Google, like all companies, exists to make money. And it has […]
Alexa, How Does Voice Search Affect My Local SEO Strategy?
The rise of voice search technology continues to change the way we interact with our devices and how we look for things on the internet. In-home hubs designed exclusively for voice commands, like Alexa and Amazon Echo, are hugely popular. Major mobile platforms have their own integrated voice technology, e.g. Cortana and Siri. And people […]
