In the early days of online marketing, your business’s keyword rankings were the most ironclad way of indicating how hot you were and how super your SEO strategies. But over the years, the way we use keyword rankings has evolved. It’s no longer as simple as asking “Am I #1 in Google?” How Search Engine […]
Search Engine Optimization
How Web Design Affects SEO
Humans are a seriously judgmental bunch. We judge people by their hairstyles, their alma mater, their knowledge of Game of Thrones trivia… you name it, and someone’s making a decision about your character based on it. The fact that prospective customers will judge your business by its website is the main reason we lovingly lecture […]
The Most Important Parts of an Effective SEO Strategy
We’re going to let you in on a little secret: any so-called internet marketing expert who claims they can make an SEO strategy appear out of thin air is straight up lying. SEO is pretty boring stuff if you’re doing it right. No one will admit that, though, because smoke and mirrors look way more […]
Pros and Cons of a DIY Website
Every business needs a website, and when it comes to your website options, they’re about as varied as your choices for buying a new car. Today, DIY website platforms like Squarespace and Wix offer the option of building a website quickly and easily rather than rolling up your sleeves and getting down and dirty with […]
Why You Should Consider Republishing Old Content
There’s so much emphasis put on creating fresh content for audiences (and search engines) that it’s easy to overlook a lesser-known content marketing strategy: republishing your existing content. For businesses that prioritize creating original content on a regular basis, the idea of revamping older, already-published stuff may seem counter-intuitive. In reality, though, content republishing can […]
How Important Is Social Media for My SEO?
Businesses are always fretting about social media. Are we doing enough? Are we on the right channels? Are we delighting our fans? Is it really making us money? These are all great questions (we particularly like that last one) and it actually takes a lot of work to answer each of them. One of the […]
You Are Wrong about SEO (And Here’s Why)
We live and breathe SEO and are constantly staying on top of what the search engines are doing and how to respond on behalf of our clients. We in turn also educate our clients in the process so they also have some insight on what is going on and why we do the things we […]
What Do Exercise, Safe Sex, and SEO Have in Common?
When clients come to us for help on the web, they often know a little about SEO but it’s mostly general ideas. Almost everyone by now knows it’s the way to get your site ranked but many still think it’s a one-time thing and once it’s done, we’re done. While SEO is partly about fixing […]