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Recently, Seth Godin published a blog post called Marketing in Four Steps. When we read it, we had a little déjà vu moment, like why does this sound so familiar? Then it hit us—oh yeah, these are pretty much the same steps you need to follow for SEO success too. Except with SEO, we’d break […]
Search Engine Optimization
Beyond Keyword Ranking for Better SEO: Part 2
In Part 1 of this article, we shared a fairly lengthy list of why you don’t want to make keyword rankings the sole measure of your online performance. We don’t want you to think that keyword rankings don’t play an important role in measuring the success of your business, though. There are several ways that […]
Beyond Keyword Ranking for Better SEO: Part 1
In the early days of online marketing, your business’s keyword rankings were the most ironclad way of indicating how hot you were and how super your SEO strategies. But over the years, the way we use keyword rankings has evolved. It’s no longer as simple as asking “Am I #1 in Google?” How Search Engine […]
How Web Design Affects SEO
Humans are a seriously judgmental bunch. We judge people by their hairstyles, their alma mater, their knowledge of Game of Thrones trivia… you name it, and someone’s making a decision about your character based on it. The fact that prospective customers will judge your business by its website is the main reason we lovingly lecture […]
The Most Important Parts of an Effective SEO Strategy
We’re going to let you in on a little secret: any so-called internet marketing expert who claims they can make an SEO strategy appear out of thin air is straight up lying. SEO is pretty boring stuff if you’re doing it right. No one will admit that, though, because smoke and mirrors look way more […]
Pros and Cons of a DIY Website
Every business needs a website, and when it comes to your website options, they’re about as varied as your choices for buying a new car. Today, DIY website platforms like Squarespace and Wix offer the option of building a website quickly and easily rather than rolling up your sleeves and getting down and dirty with […]
Why You Should Consider Republishing Old Content
There’s so much emphasis put on creating fresh content for audiences (and search engines) that it’s easy to overlook a lesser-known content marketing strategy: republishing your existing content. For businesses that prioritize creating original content on a regular basis, the idea of revamping older, already-published stuff may seem counter-intuitive. In reality, though, content republishing can […]
How Important Is Social Media for My SEO?
Businesses are always fretting about social media. Are we doing enough? Are we on the right channels? Are we delighting our fans? Is it really making us money? These are all great questions (we particularly like that last one) and it actually takes a lot of work to answer each of them. One of the […]
