You get emails every week about how some random company can get you listed on page one of Google for an unbelievably low amount of money. We get them too and we are an SEO company! They probably look something like this: Hopefully by now you know things like this aren’t legitimate SEO. Their tactics […]
Search Engine Optimization
SEO Is Dead…Long Live USEO!
Ever since we started in the internet marketing game, we’ve heard warnings about the death of SEO. And frankly, we’ve always hoped that these warnings would come true. Wait what? Why would an online marketing company want SEO to go away? Read on and we’ll explain the method to our madness. The “Death” of SEO […]
SEO Can’t Save You from Yourself
SEO is one tool in your toolbox for earning top rankings in the search engines. But there are many other things that deserve your attention both to run a successful business and to rank better. It’s no coincidence that good business practices and good search rankings are linked very closely together. But be careful not […]
Beyond SEO: Full Circle Online Marketing
It used to be you could put out a good website, make sure it was well optimized, do a bit of ongoing search marketing, and voilà! You are on page one of Google. Easy peasy lemon squeezy. But today, not so much. For starters, the competition for top terms has gotten much more intense, and […]
Have You Been SEO Punked?
Punked (verb). Def: A way to describe someone ripping you off, tricking you, teasing you. Being bamboozled. Ex: I got punked at the swap meet. They said the necklace was pure silver and it turned out to be junk! At one point or another, almost everyone with a website has been “punked” by some too […]
The Limited Value of Keyword Rankings
When we first started doing online marketing in the mid-2000s, everyone was hot on their keyword rankings. “Am I #1 in Google?” It was a great question, because all you had to do was pull up the search engine, type a phrase relevant to your business, and immediately see whether you were hot or not. […]
Are You Paying Too Much for SEO?
While we don’t really consider ourselves an “SEO” company anymore (we’re really more of a search persuasion company at this point) every year a report comes out in our industry measuring what firms like ours are charging clients and how. We use it as a measure to gauge our competitiveness and make sure we are […]
What You Don’t Know Can Hurt You
A great article came out this month on old school SEO. In short, cookie-cutter search engine optimization approaches simply cannot work any longer as Google has figured out all the tricks these shady, we-can-rank-you-first-for-$150-per-month companies are doing. These days, the first thing we do for new clients is usually damage control to clean up bad […]