You know that keeping your personal passwords secure for websites and apps is essential. This is not another alert about all the ways you can completely mess up your life by letting your private passwords fall into the wrong hands. Instead, this post is all about securing the passwords you use for your business, and […]
Technologies
4 Technologies That Will Disrupt Your Practice
It’s kinda funny that 15+ years later, “disruption” is still a prized achievement in Silicon Valley and other places where innovation and future tech reign supreme. While the buzzwords and jargon might be cloying at times, the reality is that more and more business sectors are seeing huge, constant changes due to technology, and that […]
Do You Need a Cosmetic Surgery Chatbot?
You’ve probably heard about chatbots, automated chat programs that rely on artificial intelligence (AI) to engage in genuine conversations with people online. There are many case studies of these chatbots successfully helping customers with common and more complex needs – think a Whole Foods chatbot that dishes out recipes or Amtrak’s “Julie” chatbot who can […]
Website Speed Matters More than Ever
Slow websites are right up there with stuck jar lids, people who leave their turn signals on, and robocalls on the Annoyance Meter. And the fact is, there’s just no reason today to have a slow-loading website. People visiting your site demand a lightning-quick load time. Multiple studies verify what we already know – the […]
Lights, Camera, Consultation
Web Video Will Transform Your Practice in Many Ways 2008 was predicted to be The Year of Video. So was 2010, 2011, and 2013. The reality is that internet video took longer to go mainstream than most prognosticators thought. But at the same time, the switch from an internet focused on text and images to […]
How Much Marketing Automation Is Too Much?
Elon Musk has already made it clear AI is going to take over and replace us entirely at some point. It’s true that technological advancements have made automation the new norm across almost every conceivable industry. Hopefully, we’re still a long way off from any dystopian robot overlord-containing future. For now, computers are still working […]
Should You Consider Marketing Automation?
Is there anything that couldn’t be made better by outsourcing it to some software program that’s way smarter than us? That’s the question that led to marketing automation: a set-it-and-forget-it approach to guiding your prospective customers through the sales funnel that’s still totally customized to their personal buyer journey. Brilliant. How, exactly, does marketing automation […]
Should You Develop a Dedicated Mobile App?
While some businesses out there are still working to wrap their brains around the whole responsive web design thing, others have moved on to the next great debate: should you develop your very own mobile app? Like any good debate, there are pros and cons to each side you should consider. Go App or Go […]
