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Is there anything that couldn’t be made better by outsourcing it to some software program that’s way smarter than us? That’s the question that led to marketing automation: a set-it-and-forget-it approach to guiding your prospective customers through the sales funnel that’s still totally customized to their personal buyer journey. Brilliant. How, exactly, does marketing automation […]
Technologies
Should You Develop a Dedicated Mobile App?
While some businesses out there are still working to wrap their brains around the whole responsive web design thing, others have moved on to the next great debate: should you develop your very own mobile app? Like any good debate, there are pros and cons to each side you should consider. Go App or Go […]
What Mobile Means for You
It wasn’t that long ago that responsive, mobile-friendly web design was considered a nice bonus feature rather than a must-have. And although a lot of web designers still look at things that way, that attitude needs to change pronto. Google’s ‘Mobilegeddon’ update, released in April 2015, prioritizes search engine rankings for those sites that look […]
4 Simple Steps to Make Video Work for You
We’ve talked before about online video and the trend seems to be going in favor of video more and more. Is it the “Next Big Thing” online? No, but it’s a great way to supplement your text content and show search engines you are thinking about more than just one way to distribute your information […]
Your Mobile Traffic Is Growing. Is Your Site Ready?
In case you haven’t looked lately, it’s almost certain that at least 40% of your website traffic is now coming from mobile devices. This is up from about 25% only a year ago. If you are still working off your old website that isn’t mobile friendly, it’s time to think about a responsive website, and […]
