Every small business owner wants to see their revenue heading on a straight upward line year after year. The closer it looks to a rocket launch, the better! But the reality is, even highly successful and well run businesses are subject to broader market trends, bumps in the road, and unexpected shakeups. What’s this have […]
Healthcare Marketing Strategy
Our Top 5 Plastic Surgery Marketing Trends for 2024
Another year (almost) down, and what’s likely to be a massively transformative year ahead. Let’s get right into it and share some trends and developments that impact our clients’ marketing efforts! AI and Technology Transformation You can (and should) check out a ton of resources on how the pace of technological change in healthcare is […]
What Matters to You Don’t Mean Bupkis to Patients
Dear Doctors, we love working with you, we truly do. You are passionate, hardworking, persistent people who have dedicated your lives to medicine and built thriving businesses. At the same time, you’re also a bit of an odd bunch. You geek out about suture technology. You can talk with your colleagues for hours about hospital […]
What’s New in Healthcare Marketing?
The tactics to market a healthcare service online are significantly different than those to market a restaurant, repair shop, hair salon, or almost any other service or experience. They are also different from marketing for consumer goods and products. Due to the more sensitive nature of healthcare services, along with the larger and more conservative […]
What’s on the Healthcare Marketing Horizon for 2022?
Well folks, we made it. Sayonara to 2021 and all its Kardashian-ending, cash-scattering, Spongebob-impersonating, cicada-swarming craziness. Here’s hoping that all our clients can enjoy a busy 2022 but also get a little much needed breather to reflect and enjoy the good things life has to offer. This is the time of year when we dust […]
7 Ways Med Spa Marketing Is Getting Harder
If you’ve been running a med spa for many years or you’re just starting out, you have seen firsthand that it takes a lot to be successful. You have to have an amazing team, welcoming office, an on-point product mix, and a strong way to build your patient base. On that last point, your med […]
7 Ways to Get Your Nonsurgical Staff Busier
By all measures, demand for cosmetic surgery procedures is gangbusters right now. At the same time, we hear mixed things on the nonsurgical side of the house, with some clients reporting a somewhat similar demand increase while others are fairly flat or even down slightly since Covid hit just about a year ago. If you’re […]
What’s New in Online Marketing for 2021?
We’ve all lived through an amazing amount of change in 2020. Yay us! The pace of change is only likely to continue to escalate, and that applies to your online marketing tactics and strategies too. Let’s dust off the crystal ball and talk a bit about how the marketing landscape will change and how we’re going to be shifting effort […]