There’s no denying that we all seem to be getting increasingly sucked into the metaverse. Daily time on the web, social media, apps and online gaming tallies up to over 6 hours per day per person on average. But if we think about the internet as another country we travel to every day, is that […]
Content Strategy: How to Not to Crash and Burn
It sounds obvious that companies should have a content marketing plan in place but you’d be surprised at how many business websites just start cranking out the content without planning sufficiently for it. Well, flying blind with no content strategy in place is the easiest way to crash and burn. So what exactly is a […]