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Here’s a thought experiment: what would happen if Google search disappeared tomorrow? Who would be finding and interacting with your website? We pose this question not because client sites might lose all their Google search traffic anytime soon. But with so many other ways to interact with your brand online – social media, AI tools, […]
Search Engine Marketing
Will Google Get Their Act Together?
It’s a pretty common refrain these days that Google search ain’t what it used to be. Whether you’re frustrated by the pages of repetitive results, the flood of ads and shopping results, or the suggestion to change your blinker fluid, Google results have become confusing, convoluted, and increasingly, untrustworthy. Google seems to be hoping that […]
Are Web Search Results Getting Worse?
There’s no denying that we all seem to be getting increasingly sucked into the metaverse. Daily time on the web, social media, apps and online gaming tallies up to over 6 hours per day per person on average. But if we think about the internet as another country we travel to every day, is that […]
You Are What You E-A-T
By now, SEO is a very familiar acronym to anyone who cares about being found on the web. But have you heard about EAT? And no, we’re not suggesting that having 3 square meals a day will improve your Google rankings. Defining EAT Google defines EAT as Expertise, Authoritativeness, and Trustworthiness of the person who […]
The How and Where of Local Search for Medical Providers
You may have heard it already from your online marketing firm: “Go local, young man” (Apologies to Horace Greeley.) In addition to the shift to mobile, the increase in voice search, and the rise of “pay to play” across channels on the web, local search remains a key marketing focus beyond the more traditional aspects […]
The New SEO – Shopper Experience Optimization
We’re veterans of the SEO game, and have seen the landscape completely change from those days long ago when you could sprinkle a few keywords on a site and call it a day. But still, many of our clients want to focus on keywords, optimization and Google rankings. We have a confession to make: it’s […]
2017 Internet Trends for Your Marketing Strategy
Fresh from the Code Conference in California, Mary Meeker’s annual report is the almanac of the internet, and it’s not just techies and developers who should pay heed to its findings. The report delves deeply into what’s happening on the internet: where the money’s going, what’s big, what’s growing, what’s shrinking and what’s coming next. […]
Should You Consider Marketing Automation?
Is there anything that couldn’t be made better by outsourcing it to some software program that’s way smarter than us? That’s the question that led to marketing automation: a set-it-and-forget-it approach to guiding your prospective customers through the sales funnel that’s still totally customized to their personal buyer journey. Brilliant. How, exactly, does marketing automation […]
