If content is truly king, then who gets to wear the crown? Content marketing may be a bit less involved than a coronation ceremony, but you and every one of your competitors understand that a strong content marketing game is vital to a winning SEO strategy and integral to your business’s success. To the victor […]
Search Engine Marketing
Why Great Content Shouldn’t Be Treated as an Afterthought
There’s a super long list of things that self-anointed online marketing pros and SEO experts offer as advice on how to achieve more traffic and better rankings. Then, tacked on to the very end of that list, you might sometimes hear, “Oh and of course you need to have great content.” Like the content itself […]
What Mobile Means for You
It wasn’t that long ago that responsive, mobile-friendly web design was considered a nice bonus feature rather than a must-have. And although a lot of web designers still look at things that way, that attitude needs to change pronto. Google’s ‘Mobilegeddon’ update, released in April 2015, prioritizes search engine rankings for those sites that look […]
Why You Should Consider Republishing Old Content
There’s so much emphasis put on creating fresh content for audiences (and search engines) that it’s easy to overlook a lesser-known content marketing strategy: republishing your existing content. For businesses that prioritize creating original content on a regular basis, the idea of revamping older, already-published stuff may seem counter-intuitive. In reality, though, content republishing can […]
Hurry Up and Wait. What to do Until the Rankings Come
Not where you want to be on Google yet? Long gone are the days where just putting up a new website makes the phone ring. So what are you supposed to do while you play the rankings game? How do you get things moving while you are waiting for some Google love? Here are 5 […]
Online Video: Has Its Time Finally Come?
Just like it was in 2008…and 2010…and 2012, video is still the Next Big Thing online. There’s no doubt that the amount of video available online now is absolutely enormous, and people are consuming more of it than ever. Given increases in device processing power, web usage trends, and shifts in how people prefer to […]
SEO Can’t Save You from Yourself
SEO is one tool in your toolbox for earning top rankings in the search engines. But there are many other things that deserve your attention both to run a successful business and to rank better. It’s no coincidence that good business practices and good search rankings are linked very closely together. But be careful not […]
Beyond SEO: Full Circle Online Marketing
It used to be you could put out a good website, make sure it was well optimized, do a bit of ongoing search marketing, and voilà! You are on page one of Google. Easy peasy lemon squeezy. But today, not so much. For starters, the competition for top terms has gotten much more intense, and […]