If your practice doesn’t spend a lot of time focusing on online marketing, you might think that if you have a website, do some SEO, and jump on social media now and then, you’re all set. Wouldn’t that be nice! The reality is that, like almost everything these days, digital marketing and attracting new patients […]
Online Marketing
You HAVE TO Get Serious about Patient Before & After Photos
Any good cosmetic surgeon knows the importance of accentuating assets. Help a woman achieve a balanced figure with breast enhancement. Rekindle the spark in a handsome man’s eyes with a blepharoplasty. You know the drill. Which makes it all the more perplexing to us why it’s so challenging for many of our clients to get […]
Online Marketing Predictions for 2020
Well folks, we’ve almost done it – made our way around the sun 20 times since that whole Y2K panic. While there are certainly plenty of new threats and worries as we enter the third decade of the 21st century, there are also an enormous amount of opportunities online. Maybe it’s just us but online […]
5 Steps So Your Photos Don’t Bomb
If you’re a cosmetic practice marketing online, you better as heck know that your patient photos are digital gold. You need two things to make them pay off: an online gallery with the features and functionality users expect, and photos themselves that show how much of a rock star you are. We’ve built a custom […]
Can Your Marketing Be Futureproof?
Look at us, throwing fancy concepts right into our blog headlines! Now that we have your interest, what’s this whole “futureproof” thing about? Put simply, the concept is to produce work that will withstand the winds of change – no matter what direction those winds are coming from and how hard they gust. The benefit […]
Not Another 2018 Prediction Post
All right, folks, you know what time it is. Toss out (or hopefully recycle) those 2017 calendars on your office walls and refrigerators. Is this the year you go digital and rely only on Outlook or iCalendar? Or is a whole year of pug pics too hard to resist? We’ll save you the boredom of […]
Online Advertising Is a Zombie
Pretty much every day, someone’s predicting the death of something that was once near and dear to your heart. No more newspapers! No more CDs! No more teddy bears! (We made up that last one.) But in reality, a lot of things that should be dead are instead just plodding around, creaking under their own […]
2017 Internet Trends for Your Marketing Strategy
Fresh from the Code Conference in California, Mary Meeker’s annual report is the almanac of the internet, and it’s not just techies and developers who should pay heed to its findings. The report delves deeply into what’s happening on the internet: where the money’s going, what’s big, what’s growing, what’s shrinking and what’s coming next. […]