Americans forked over $16 billion dollars for cosmetic procedures in 2016, and people who predict this kind of thing assure us that the trend will continue. This is great for business, right? Well, that all depends on you (no pressure). What’s behind the Rise in Popularity of Plastic Surgery? Understanding why so many people are […]
Online Marketing
Why Use Infographics? [Infographic]
The Marketing Tao of the Starbucks Unicorn Drink
The Unicorn Frappuccino from Starbucks had it all: bright colors, whipped cream and enough sugar to make you pre-diabetic. While providing breast augmentations and tummy tucks is a far cry from slinging lattes, there’s a lot your plastic surgery practice can learn from Starbucks’ smartypants marketing move. Create a Buzz Whether you think that the […]
Seasonal SEO: What You Need to Know
Seasonal SEO is pretty much what it sounds like: optimizing your content strategy around seasonal trends. Focusing on certain products or services during certain times of year is nothing new. The influence seasons and events have on people’s buying habits should be an important component in your marketing strategy. There are two types of seasonal […]
What Google’s Star Rating Changes Mean and Why You Should Care
If there’s one thing that brings us together during these troubled times, it’s that we all Google stuff. As the ancients wisely said, “Google is the great equalizer.” Okay, maybe nobody ever said that, but Google plays a huge role in most of our daily lives. And as you’re out Googling away looking for a […]
SEO in 2017: What You Need to Know
The only constant in search engine optimization is change. SEO is much different today than it was just a few years ago, and it’ll be different again a few years from now. Knowing what’s working right now for SEO—and being willing to let go of outdated SEO tactics—is critical for crafting an effective content strategy. […]
The Good, the Bad and the Fake: How to Manage Online Reviews
We could rattle off plenty of statistics to convince you how much online reviews matter, like how 82 percent of people head straight for review sites when they’re interested in a product or service. Or how consumers are likely to spend an average of 31 percent more on a business that has great reviews. If […]
2017 Cosmetic Surgery Marketing Trends
We’re only ankle deep in 2017 and the winds of change are already blowing through our perfectly coiffed hair. More than ever, it’s critical for businesses to understand the marketing trends that should be driving their content strategy; what worked last year may not cut it this year. Here are some of the biggest trends […]