2017 Cosmetic Surgery Marketing Trends

We’re only ankle deep in 2017 and the winds of change are already blowing through our perfectly coiffed hair. More than ever, it’s critical for businesses to understand the marketing trends that should be driving their content strategy; what worked last year may not cut it this year.

Here are some of the biggest trends we predict for cosmetic surgery marketing in 2017.

A Gain in Post-Weight Loss Plastic Surgery

With obesity rates continuing to rise, particularly in the United States, there are going to be lots of folks looking for ways to slim down. For practices offering post-weight loss body contouring procedures, this year is a good time to dedicate some of your marketing efforts to promoting them.

Classic body contouring procedures like tummy tucks and lipo are always going to stay popular, but in 2017, make sure your strategy focuses specifically on body contouring after weight loss.

More Marketing to Millennials

The thing about millennials is that they’re young. And, judging by their Instagram accounts, they reallllly care about their appearance. Already making waves as a top demographic for getting cosmetic procedures, we can only assume that this generation’s appetite for cosmetic surgery will grow as they age.

Even if your patients are typically in the thirtysomething and up range, don’t miss out on the opportunity to reach out to this younger and more looks-conscious crowd in 2017. Millennials particularly love med spa treatments… for even better-looking selfies.

C-C-C-C-Combo Procedures

Know what millennials value even more than smartphones, man buns and expensive coffee? Convenience! The younger set will often make purchasing decisions based on how easy and fast it is for them to learn about and use a given product or service. We predict that convenient combination procedures will continue their rise in popularity, thanks in part to those multi-tasking millennials.

If your practice offers combination surgeries, push them even more in 2017. Get the message out to let all age ranges know about the convenience and potential cost savings that can result from having two procedures at one time.

Brotox and Scrotox and Manscaping, Oh My!

While cosmetic surgery has a reputation as being predominantly for women, more menfolk these days are having work done. Guys are starting to show up at their cosmetic surgeon’s office or local med spa in ever-increasing numbers, stigma be damned.

In 2017, it’s important to show that your practice offers manly stuff. Dedicate a portion of your website to men’s procedures and let the fellas know that you understand how their aesthetic needs differ from the ladies. Most importantly, don’t make your male patients feel like an afterthought.

“Down There” Surgery Is Going Up

Cosmetic gynecology procedures have become wildly popular in the last few years. Procedures like labiaplasty have become a game-changer for a lot of women, with benefits that go beyond aesthetics. It’s safe to assume that as more women hear about their cosmetic gynecology options, more women will want them.

One of the obstacles practices that offer cosmetic gynecology have to overcome is that many women keep their feelings about their lady bits private. This means it’s up to practices to promote a comfortable conversation about a very personal subject. Make it a goal to communicate those NSFW benefits in a way that’s appropriate but also honest.

Lovin’ on Your Clients

One thing that doesn’t change with the changing times is ensuring a great line of communication with your customers. Once you manage to corral all those men, women and millennials into your lobby, don’t leave them hanging with crappy customer service.

While prioritizing your clients isn’t a new concept, certainly putting your customers first should continue defining your business, and should remain one of the top goals for any cosmetic surgery marketing strategy—not just in 2017, but throughout the lifetime of your business.