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While we don’t really consider ourselves an “SEO” company anymore (we’re really more of a search persuasion company at this point) every year a report comes out in our industry measuring what firms like ours are charging clients and how. We use it as a measure to gauge our competitiveness and make sure we are […]
Search Engine Optimization
What You Don’t Know Can Hurt You
A great article came out this month on old school SEO. In short, cookie-cutter search engine optimization approaches simply cannot work any longer as Google has figured out all the tricks these shady, we-can-rank-you-first-for-$150-per-month companies are doing. These days, the first thing we do for new clients is usually damage control to clean up bad […]
Online Reviews: Your Business Needs More Now
We’ve talked a lot about the power of online reviews to influence prospects and to help Google and other search engines in their job of connecting searchers with the best possible resources. Simply put, online reviews and recommendations are becoming the new “word of mouth.” We’ve said it before and we’ll say it again – […]
Do You Practice Safe SEO?
Remember when you were younger and were taught (hopefully) about safe sex? Sleeping with someone is like sleeping with all their past partners, so make good choices. The new Google Penguin 2.0 release is bringing this lesson home for businesses that market online. If you’ve worked with a lousy or downright shady SEO team in […]
7 Reasons Why Businesses Should Blog
If I asked where your business spends most of its social media time and efforts, I bet you would say on Facebook. Would you be surprised to hear it’s not the best place for your time and money? Metrics show over and over that no social media tactic can match the long term payoff of […]
3 Ways to Win the Content Arms Race
The secret is out. You’re no longer the only one who knows that content marketing is the key to a winning SEO strategy; all your competition knows it too. This means you’re now entering a constant attempt at one-upsmanship that resembles nothing so much as an arms race. How can you get ahead? Get Creative […]
We’re Search Engine Persuasion Experts, Not an SEO Company
Within our industry it’s always been a bit of a misnomer that companies like ours are called Search Engine Optimization Experts. The reality is we aren’t optimizing for search engines at all. I don’t work for Google and I am quite sure they don’t want me telling them how to optimize their site. (But I […]
Client Reviews – The ABCs of It All
We’ve known for some time that reviews online can help influence a potential customer’s buying decisions. It is how companies like Yelp have come to be and are thriving through advertising. Some people may not know but it also can influence the Google Place page for your business and where it shows up on the […]
