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It’s a pretty common refrain these days that Google search ain’t what it used to be. Whether you’re frustrated by the pages of repetitive results, the flood of ads and shopping results, or the suggestion to change your blinker fluid, Google results have become confusing, convoluted, and increasingly, untrustworthy. Google seems to be hoping that […]
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Why Your Potential Patients Don’t Trust You
Trust is the most important aspect of any doctor-patient relationship. Before someone even contacts your office, or before they schedule a repeat treatment, there are some basic levels of trust that need to be established. If not, they’ll look elsewhere for a provider who seems like a safe bet. Are you screwing up patient trust […]
7 Medical Marketing Strategies for Surviving a Downturn
Every small business owner wants to see their revenue heading on a straight upward line year after year. The closer it looks to a rocket launch, the better! But the reality is, even highly successful and well run businesses are subject to broader market trends, bumps in the road, and unexpected shakeups. What’s this have […]
It’s Time to Personalize to Maximize Your Revenue
Unsurprisingly, 94% of marketers say that personalized marketing leads to more sales…yet only about 1/3rd of us feel like customers are getting a truly personalized experience with the brands they manage. We’ve seen that disconnect ourselves and heard the many reasons why personalization is a challenge for a busy medical office. For starters, there’s the […]
What’s New in Mobile Marketing?
Around your medical practice, you probably still do most of your work on laptops and desktops. But that’s definitely NOT the devices your patients use to find you. About 80% of traffic to our clients’ sites comes from mobile devices, and each year, phones continue to gobble up a bigger and bigger piece of the […]
The 5-Step Method to Grow Your Patient Base
With everything in your life getting more complicated, we’re excited to offer you a pretty darn simple formula for growing your aesthetic practice. Can it really be this easy? It can! But spoiler alert: the devil is in the details and your mileage will vary depending on how well you execute on each step of […]
Our Top 5 Plastic Surgery Marketing Trends for 2024
Another year (almost) down, and what’s likely to be a massively transformative year ahead. Let’s get right into it and share some trends and developments that impact our clients’ marketing efforts! AI and Technology Transformation You can (and should) check out a ton of resources on how the pace of technological change in healthcare is […]
How to Survive the Productivity Pinch
Whoever said “may you live in interesting times” sure is having a good laugh these days. The 2020’s have been a wild adventure so far! As business owners ourselves, we’ve seen firsthand how an environment filled with distractions, health challenges, burnout, inflation, scarcity and other complications makes it harder to run a business. And we […]
