We all get a lot of email. So is it really worth it to cram one more message into your patients’ Inboxes? We’re here to tell you that email marketing continues to be as effective and impactful as other top-performing online marketing tactics, including Google advertising and social media marketing. Email Metrics Here are the […]
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3 Tips for Plastic Surgeons on Social Media
Engagement on social media is all across the map for our plastic surgery clients. Some can’t wait to try out the latest new trick or tool on their favorite platform (or more likely, have a staff member who fits this description). Other practices approach social media with a 10-foot pole and it’s tough for them […]
What’s on the Healthcare Marketing Horizon for 2022?
Well folks, we made it. Sayonara to 2021 and all its Kardashian-ending, cash-scattering, Spongebob-impersonating, cicada-swarming craziness. Here’s hoping that all our clients can enjoy a busy 2022 but also get a little much needed breather to reflect and enjoy the good things life has to offer. This is the time of year when we dust […]
Stepping Up Your Social Media Game
When your practice is already busier than all get out, it’s easy for things that seem “optional” to fall way down on your to do list. Posting on social media is one of those things that often seems like a “nice to have” rather than a “must do.” After all, you have more important things […]
Could Your Practice Benefit from Public Relations?
When most people hear the words “public relations” they immediately think that something has gone wrong and a company or brand is trying hard to put a positive spin out into the news cycle. And with all the scandals, missteps and just plain awful behavior from the people in many organizations today, it’s totally logical […]
7 Ways Med Spa Marketing Is Getting Harder
If you’ve been running a med spa for many years or you’re just starting out, you have seen firsthand that it takes a lot to be successful. You have to have an amazing team, welcoming office, an on-point product mix, and a strong way to build your patient base. On that last point, your med […]
How to Track Your Online Marketing Performance in an Age of Locked Down Data
One of the most appealing aspects of online marketing has always been its trackability. Unlike spending on radio ads, billboards, local magazines, or other offline media, it’s easy to see how many people responded to your online campaign and became patients. Or at least it was. While we can still do a very good job […]
Making the Most of Your Mobile Site Visitors
It’s kinda hard to remember The Time Before Cellphones (BC). But oldheads like us have fond memories of calling dates on a corded phone in the kitchen, unfolding paper maps, and, ya know, actually talking with people in person. Get off our lawn, kids! In all seriousness, mobile devices have changed our lives tremendously, and […]