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Blog

2023 Healthcare Marketing Social Media Best Practices

February 13, 2023

doctor with smartphone

We help a lot of clients keep their social media presence humming, but even if you’re all about DIY when it comes to social, there are some tried and true ways to make your effort a success. Take a look at these top tips for medical marketing on social media! Post at the Right Times […]

Are Web Search Results Getting Worse?

January 9, 2023

Frustrated man with laptop

There’s no denying that we all seem to be getting increasingly sucked into the metaverse. Daily time on the web, social media, apps and online gaming tallies up to over 6 hours per day per person on average. But if we think about the internet as another country we travel to every day, is that […]

3 Ways to Make the Most of Your Web Leads

December 12, 2022

medical receptionist with ipad

You may have heard there’s a bit of economic turmoil going on. Even if your practice hasn’t seen a big drop in leads in recent months, it’s still worth paying a bit more attention to how you’re handling your leads so that you can capitalize on as many new patients as possible in 2023. Here […]

How Much Should a Medical Website Cost?

November 14, 2022

man writing a check

With all of us facing sticker shock every time we drive by a gas station or hit the grocery checkout line, the price of things is top of mind these days. It seems like practically everything is outrageously expensive, and getting outrageous-er by the day. Since we’re in the business of building websites, we’ve taken […]

What’s New in Healthcare Marketing?

October 10, 2022

doctor smartphone

The tactics to market a healthcare service online are significantly different than those to market a restaurant, repair shop, hair salon, or almost any other service or experience. They are also different from marketing for consumer goods and products. Due to the more sensitive nature of healthcare services, along with the larger and more conservative […]

Now Is the Time to Gut Check Your Branding

September 12, 2022

wood blocks spelling brand

With the insane busyness in cosmetic surgery offices over the past couple of years, you’d be forgiven if focusing on your marketing wasn’t a top priority. After all, you had all those pesky customers who wanted things! Priorities, priorities. But there are many signs that cosmetic surgery demand will soften a bit, at least over […]

Why SEO Will Matter Even More in 2023

August 15, 2022

doctor holding green leaf

Quite a rollercoaster we’ve all been on the past few years! First your practice had to deal with shutdowns, then you had to handle overwhelming demand. As everything gets more expensive and prospective patients start thinking twice before surgery, it’s anyone’s guess how “soft” the landing will be following the sugar-rush high of demand in […]

With Big Brands Pulling Back on PPC, What’s Your Play?

July 11, 2022

man using tablet computer

The economy is changing. No duh, right? And while it may seem like there’s loads of bad news and plenty of challenges ahead, we see several opportunities for practices that are looking to take advantage. Part of the reason some of the biggest tech company shares have been hit hard this year is the pullback […]

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