If you’ve been running a med spa for many years or you’re just starting out, you have seen firsthand that it takes a lot to be successful. You have to have an amazing team, welcoming office, an on-point product mix, and a strong way to build your patient base. On that last point, your med […]
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How to Track Your Online Marketing Performance in an Age of Locked Down Data
One of the most appealing aspects of online marketing has always been its trackability. Unlike spending on radio ads, billboards, local magazines, or other offline media, it’s easy to see how many people responded to your online campaign and became patients. Or at least it was. While we can still do a very good job […]
Making the Most of Your Mobile Site Visitors
It’s kinda hard to remember The Time Before Cellphones (BC). But oldheads like us have fond memories of calling dates on a corded phone in the kitchen, unfolding paper maps, and, ya know, actually talking with people in person. Get off our lawn, kids! In all seriousness, mobile devices have changed our lives tremendously, and […]
Your Internal Marketing Team Is Essential
We work hard to help our clients earn more business online. But we gotta be honest about something. The work we do pales in importance to the work you and your office staff do to convert patients, provide excellent service, and keep them coming back again and again. We’ll also let you in on another […]
Is Your Practice on the Right Social Media Channels?
Social media continues to evolve, and is your medical practice staying up to date? Here’s a rundown of the most popular social platforms, and which ones we recommend are worth your time. Facebook Facebook is the go-to social media platform worldwide, and it’s an essential space for your digital marketing messages. Though it’s hard to […]
C Is for Cookie
Web cookies have been following users around the Internet for well over two decades. But with an increased focus on user privacy on the very near horizon, that’s all about to change. So if the people visiting your website won’t be tracked by cookies, how will you know what they’re up to? Why Are Cookies […]
Contracts, Schmontracts
Even after 10 years in the medical marketing niche, we’re surprised to see so many marketing agencies locking their clients into 1+ year agreements for marketing services. Put simply, we’ve never done that and never will. While contracts can have their place to put in writing what has been agreed to, longer term marketing contracts, […]
7 Ways to Get Your Nonsurgical Staff Busier
By all measures, demand for cosmetic surgery procedures is gangbusters right now. At the same time, we hear mixed things on the nonsurgical side of the house, with some clients reporting a somewhat similar demand increase while others are fairly flat or even down slightly since Covid hit just about a year ago. If you’re […]








