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If we told you a year ago you’d be willing to wait in line 45+ minutes just to get into Costco for the pleasure of buying a maximum of 2 packs of toilet paper, you probably would have had a good laugh. Or if we told you it might take 3 months to get that […]
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Are Your Communications Keeping Up With Your Customers?
It’s 2021…thank goodness! Of the many lessons learned during The Year Which Shall Not Be Named was that digital interaction is here to stay. And just like when you’re interacting with a patient in your practice, interactions online need to be heavy on the customer service and heavy on the responsiveness. How Quick? How quickly […]
You HAVE TO Get Serious about Patient Before & After Photos
Any good cosmetic surgeon knows the importance of accentuating assets. Help a woman achieve a balanced figure with breast enhancement. Rekindle the spark in a handsome man’s eyes with a blepharoplasty. You know the drill. Which makes it all the more perplexing to us why it’s so challenging for many of our clients to get […]
What’s New in Online Marketing for 2021?
We’ve all lived through an amazing amount of change in 2020. Yay us! The pace of change is only likely to continue to escalate, and that applies to your online marketing tactics and strategies too. Let’s dust off the crystal ball and talk a bit about how the marketing landscape will change and how we’re going to be shifting effort […]
Making Your Website More Accessible
From parking spaces to curb cutouts and accessible restrooms, you (or the landlord for your practice) have already done plenty to make your physical office accessible for physically challenged or disabled persons. But what about your medical website? How easy is it for people with low vision, physical impairments, and other challenges to learn more […]
You Are What You E-A-T
By now, SEO is a very familiar acronym to anyone who cares about being found on the web. But have you heard about EAT? And no, we’re not suggesting that having 3 square meals a day will improve your Google rankings. Defining EAT Google defines EAT as Expertise, Authoritativeness, and Trustworthiness of the person who […]
Want to Beat the Stock Market? Invest in PPC
The stock markets have been on an absolute, and to many observers, unexpected tear since the middle of March. Many wonder how much further they have to climb, and it’s anyone’s guess. At the same time, cosmetic practices have seen unprecedented demand for a wide range of reasons. This high level of demand has also […]
How to Market When You’re Crazy Busy
We all continue to ride the rollercoaster that is 2020. For many cosmetic and plastic surgery practices, right now they are riding high with (in some cases) unprecedented levels of demand. Let’s take a closer look at what’s going on and some strategies to make the most of this wild ride. What’s Driving Demand? Here […]
