Heading into 2019, we don’t need to tell you that your online marketing has to have a mobile-first priority. Chances are very good that you’re reading this on a smartphone, where over 60% of website visits now come from. On average, Americans spend over 5 hours per day on a mobile device, and approximately 70% […]
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Email Marketing for 2019: 7 Things to Do
Maybe it’s a bit of a surprise to you, but email marketing is far from dead and there are actually many things you should consider doing in 2019 to sharpen your game on email. For us, email marketing is an important component of the 360-degree marketing approach we recommend for all clients. It’s not just […]
Website Speed Matters More than Ever
Slow websites are right up there with stuck jar lids, people who leave their turn signals on, and robocalls on the Annoyance Meter. And the fact is, there’s just no reason today to have a slow-loading website. People visiting your site demand a lightning-quick load time. Multiple studies verify what we already know – the […]
Are You Making the Most of Instagram?
It’s hard to know where to put your social media focus in 2018. Facebook, Twitter, Instagram, Pinterest, Snapchat and more are all popular social media platforms with an engaged community of users (sorry, Google+, you don’t make the cut). What should your plastic surgery practice be doing on each of these platforms and how much […]
Lights, Camera, Consultation
Web Video Will Transform Your Practice in Many Ways 2008 was predicted to be The Year of Video. So was 2010, 2011, and 2013. The reality is that internet video took longer to go mainstream than most prognosticators thought. But at the same time, the switch from an internet focused on text and images to […]
Social Media Marketing – Back to the Basics
Some days, it can feel impossible to keep up with social media. And we’re just talking your personal feed, not spending extra time with the customers who reach out to your practice. And don’t even get us started on all the new widgets and doodads (technical terms) that allow for new and different kinds of […]
“Unsubscribe Suggestions” Are Coming for Your Email List
At the end of 2017, Google began a roll out of a new quick-unsubscribe feature within Gmail. The unsubscribe cards appear on emails Gmail classifies as promotional as an “Inbox Tip.” These “Tips” can appear on promotional emails that a user rarely or never opens. They can either click to unsubscribe or hit the “No […]
Should You Try to Market on Reddit?
If you spend any amount of time online, you’ve probably heard of Reddit. One of the 10 biggest sites on the internet, Reddit boasts about 46.7 million searches per day from its more than 330 million active users, and those users have formed more than 138,000 niche communities within their ranks. Targeting a laser-focused niche […]