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OK, we lied. The steps below aren’t easy. But, here are the things that, if you do them well, will solidify the marketing of your practice for years to come. Build Your Brand for the Long Haul Your brand is a lot more than the name outside your building. The biggest component here is understanding […]
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The Wrong Way to Respond to Reviews
By now, pretty much every business has at least one horror story of a bad review experience online. It would be one thing if the 1- and 2-star reviewers offered constructive criticism to help your practice step up its game. While some do, every business also gets its share of grumps, cranks and just plain […]
How Key Are Keywords?
We founded Sector45 in 2011 with the goal of getting every client to rank as highly as possible in Google for as many relevant search terms as possible. Sure, we offered a variety of other online marketing services, but at the core of our mission then was Google rankings. Is that still true today? It […]
Your Patients: Customers, or Friends?
We’re not overstating things when we say that nothing matters more to the health of your practice than your patient relationships. And like so much these days, what it takes to build and maintain patient relationships is changing. Read on to see how some subtle shifts in how you approach patients can pay big dividends […]
Google Algorithm Updates: Be Afraid, Be Very Afraid
Our clients know we’re not big on the scare tactics that a lot of other agencies tend to use. No, you won’t be left behind if you don’t think Snapchat is a good fit for your practice. No, you don’t need to spend thousands of dollars on the latest device just because the guy down […]
4 Technologies That Will Disrupt Your Practice
It’s kinda funny that 15+ years later, “disruption” is still a prized achievement in Silicon Valley and other places where innovation and future tech reign supreme. While the buzzwords and jargon might be cloying at times, the reality is that more and more business sectors are seeing huge, constant changes due to technology, and that […]
5 Steps So Your Photos Don’t Bomb
If you’re a cosmetic practice marketing online, you better as heck know that your patient photos are digital gold. You need two things to make them pay off: an online gallery with the features and functionality users expect, and photos themselves that show how much of a rock star you are. We’ve built a custom […]
The How and Where of Local Search for Medical Providers
You may have heard it already from your online marketing firm: “Go local, young man” (Apologies to Horace Greeley.) In addition to the shift to mobile, the increase in voice search, and the rise of “pay to play” across channels on the web, local search remains a key marketing focus beyond the more traditional aspects […]
