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Every now and then, you hear some folks comparing websites to cars – they can cost a good bit to develop, need regular maintenance, and eventually need to be replaced with a newer model. There may be some truth to the comparison, though of course a car is a depreciating asset that costs you money […]
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Do You Need a Cosmetic Surgery Chatbot?
You’ve probably heard about chatbots, automated chat programs that rely on artificial intelligence (AI) to engage in genuine conversations with people online. There are many case studies of these chatbots successfully helping customers with common and more complex needs – think a Whole Foods chatbot that dishes out recipes or Amtrak’s “Julie” chatbot who can […]
Mobile Marketing: The Year Ahead
Heading into 2019, we don’t need to tell you that your online marketing has to have a mobile-first priority. Chances are very good that you’re reading this on a smartphone, where over 60% of website visits now come from. On average, Americans spend over 5 hours per day on a mobile device, and approximately 70% […]
Email Marketing for 2019: 7 Things to Do
Maybe it’s a bit of a surprise to you, but email marketing is far from dead and there are actually many things you should consider doing in 2019 to sharpen your game on email. For us, email marketing is an important component of the 360-degree marketing approach we recommend for all clients. It’s not just […]
Website Speed Matters More than Ever
Slow websites are right up there with stuck jar lids, people who leave their turn signals on, and robocalls on the Annoyance Meter. And the fact is, there’s just no reason today to have a slow-loading website. People visiting your site demand a lightning-quick load time. Multiple studies verify what we already know – the […]
Are You Making the Most of Instagram?
It’s hard to know where to put your social media focus in 2018. Facebook, Twitter, Instagram, Pinterest, Snapchat and more are all popular social media platforms with an engaged community of users (sorry, Google+, you don’t make the cut). What should your plastic surgery practice be doing on each of these platforms and how much […]
Lights, Camera, Consultation
Web Video Will Transform Your Practice in Many Ways 2008 was predicted to be The Year of Video. So was 2010, 2011, and 2013. The reality is that internet video took longer to go mainstream than most prognosticators thought. But at the same time, the switch from an internet focused on text and images to […]
Social Media Marketing – Back to the Basics
Some days, it can feel impossible to keep up with social media. And we’re just talking your personal feed, not spending extra time with the customers who reach out to your practice. And don’t even get us started on all the new widgets and doodads (technical terms) that allow for new and different kinds of […]
