We all know (at least we hope you know) that word of mouth is the top new business referral source in pretty much every industry. Basically, customers telling friends, family, coworkers and others they know about how great you are is a surefire way to grow your business. It’s the most persuasive endorsement you can […]
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Business Owners: Facebook Isn’t Your Friend (Unless You Pay Up)
So you have a Facebook page and you have been trying your best to build your fans and keep them engaged. Maybe your web or ad agency has been encouraging you to post quite a bit to keep people engaged (or their pocketbooks lined). But now guess what? Facebook’s tired of giving your brand a […]
To PPC or Not to PPC
Almost all of our clients want guidance on how aggressive to be with Pay-per-Click (PPC) advertising. Many of our clients’ competitors are running PPC, and frankly, they’re spending a boatload on it. So when is it a smart move, versus a giant drain to dump money down? A Little History A couple years ago, we […]
Practically Free Marketing at Your Fingertips
Did you know one of your strongest forms of customer conversion is already sitting right in front of you? Most businesses overlook it or assume they don’t have time to make it happen, but Email Marketing is one of your best bets to get customers in your door. iContact published a great infographic and in […]
Your Junk Mail Is Not All Junk
Do you regularly check your junk mail folder? If not, you may be losing business. We are all inundated with emails filling our inbox. It’s easy to overlook your junk or spam folder, but you might be surprised what you find in there. Let’s back up a sec and talk about why a message becomes […]
You’re Social But Are You Paying Attention?
So your SEO or PR firm said you need to be social. Facebook, Twitter, Pinterest, whatever. You listened and went along with it and now have a “Social Media Presence.” But are you paying attention to it? Setting up these profiles on the various social channels is a necessary step to complete the circle of […]
Are You Paying Too Much for SEO?
While we don’t really consider ourselves an “SEO” company anymore (we’re really more of a search persuasion company at this point) every year a report comes out in our industry measuring what firms like ours are charging clients and how. We use it as a measure to gauge our competitiveness and make sure we are […]
5 Ways to Reach More of Your Facebook Fans
After someone Likes your page, chances are high that they’ll never be back. This means that you have to reach them in their News Feeds. Making that connection isn’t as simple as throwing together any old thing and hitting the Post button. Here are 5 things you can do to compete for and win more […]