Anyone in business today is concerned about online reviews. Am I getting enough reviews? Do I have bad reviews that are hurting my business? Should I be doing a better job of monitoring? We’ve written several posts about the importance of online reviews and even shown an example of how an entire industry has changed […]
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SEO Can’t Save You from Yourself
SEO is one tool in your toolbox for earning top rankings in the search engines. But there are many other things that deserve your attention both to run a successful business and to rank better. It’s no coincidence that good business practices and good search rankings are linked very closely together. But be careful not […]
Is an Email Address Worth $16,000?
So you are finally listening to the advice of your marketing guru, agency, etc. and are sending out an email newsletter on a regular schedule (monthly, quarterly, etc.). Now for the big question…are you compliant? If you aren’t following the basic guidelines from the Federal CAN-SPAM Act then you are putting your business and pocketbook […]
Tackling Misconceptions about Social Media
Anyone doing business today has tried to some extent to leverage social media to promote their company. There is a wealth of information out there on how to use it and even more so called “experts” telling you what you should and should not do. The one thing we can say without hesitation is that […]
How to Use Social Proof to Boost Your Business
We’ve talked a bit about the idea of social proof in the past and how showing your customers proof that other people love your business is a great way to increase sales. We’re going to tell you more about how you can use this for your own business, but first let’s define what social proof […]
Beyond SEO: Full Circle Online Marketing
It used to be you could put out a good website, make sure it was well optimized, do a bit of ongoing search marketing, and voilà! You are on page one of Google. Easy peasy lemon squeezy. But today, not so much. For starters, the competition for top terms has gotten much more intense, and […]
Have You Been SEO Punked?
Punked (verb). Def: A way to describe someone ripping you off, tricking you, teasing you. Being bamboozled. Ex: I got punked at the swap meet. They said the necklace was pure silver and it turned out to be junk! At one point or another, almost everyone with a website has been “punked” by some too […]
How to Take Better Cosmetic Surgery Patient Photos
Our medical marketing clients who perform cosmetic surgery see a lot of action in their before and after photo galleries. Besides your homepage, the most visited page on your site is almost always going to be your photo gallery landing page. So how do you provide the best possible experience to visitors who want to […]