Everyone who’s part of your business has an opinion on what needs to be on your website and what doesn’t. No doubt, you’ve heard plenty of perspectives. But what really matters and what doesn’t? What are some of the measurable things that make one site a better resource than another? Research shows that it takes […]
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Online Reviews – Don’t Go It Alone
First off, excuse us for harping on this subject a bit (Unexpected Benefit of Online Reviews, Negative Review Case Study, Customer reviews what should you do, Online Reviews Your Business Needs and Why Reviews Matter). But we really can’t say it enough: positive online reviews are ESSENTIAL for a healthy online marketing strategy and YOU […]
How to Build Your Email Marketing List
By now you know the importance of email marketing and how it can help bring in current and new people into your business. (If you don’t, shame on you. Read some of our past blogs.) Email marketing has proven to be a fantastic way to keep your fans and followers engaged in what you do. […]
Keeping Up With the Joneses: Good Marketing Strategy?
At one point or another, almost all of us have seen a neighbor bring home a fancy new car, TV or other toy. When we were kids, keeping up with the Joneses was supposedly one way you could measure your family’s success, and people, being the group animals we are, continue to be motivated by […]
Online Video: Has Its Time Finally Come?
Just like it was in 2008…and 2010…and 2012, video is still the Next Big Thing online. There’s no doubt that the amount of video available online now is absolutely enormous, and people are consuming more of it than ever. Given increases in device processing power, web usage trends, and shifts in how people prefer to […]
Buying Domain Names and Domain Name Collection
We have a lot of clients that collect domain names. In addition to their primary site domain name, they may have a few extra names they decided to register just in case. Some people collect dozens of names thinking that they may want to use them in the future for some purpose. While the idea […]
Does Your Site Need an Ecommerce Store?
So you’ve got a good website and it’s bringing people into your place of business, where they buy your products and services. But what about making those products and services available online? After all, there’s lots of online stores out there making a bundle of money. Why shouldn’t you be benefiting from those online dollars […]
SEO Is Dead…Long Live USEO!
Ever since we started in the internet marketing game, we’ve heard warnings about the death of SEO. And frankly, we’ve always hoped that these warnings would come true. Wait what? Why would an online marketing company want SEO to go away? Read on and we’ll explain the method to our madness. The “Death” of SEO […]