You may not realize it, but Facebook isn’t showing all of your posts. Not even to your fans and followers. Wait, what the h!#$? We talked about this a while back so if you haven’t been paying attention, listen up. If you are a business, Facebook is a pay to play proposition. If you are […]
Blog
4 Simple Steps to Make Video Work for You
We’ve talked before about online video and the trend seems to be going in favor of video more and more. Is it the “Next Big Thing” online? No, but it’s a great way to supplement your text content and show search engines you are thinking about more than just one way to distribute your information […]
Nurturing the Tire Kickers
Every business has them – the people who take up your time but aren’t ready to buy. A lot of our clients tell us that these folks are a hassle, and it can no doubt feel that way when you have many other things to do to keep your business running. But we’d strongly encourage […]
Good vs. Great Customer Service
At some point in your life, you must have experienced absolutely stellar customer service. It was so amazing that you actually caught yourself remarking on how great it was. How often do you treat your own customers that same way? The difference between good customer service and great customer service isn’t that far off. Here […]
To PPC or Not to PPC? – Part 2
Thinking about PPC as a way to diversify your online marketing spend and reach more customers? There are many good and many bad reasons to jump into the pay-per-click game. This summary is a follow up to a post we wrote a year ago on the same topic. See which of these categories you fall […]
Marketing ROI Made Easy
“So how do you track where your leads come from?” We get a variety of answers to this question and rarely do we come across any business that is really doing it well. Some clients have their staff asking people how they heard about the business. This has consistently proven to be pretty inaccurate – […]
7 Signs It’s Time for a Site Redesign
So you have a website and things are going well. It’s been a few years since you released it and your competitors are keeping up with you with updated sites and new, fresh content. Is it time to redesign? It is true that sites can get “stale” and after some time, they can be due […]
Aim for Better ROI with Retargeting
We’ve talked about retargeting a few times before and you’ve certainly seen it in action when you’re on the web. This type of pay-per-click advertising is all about enticing the folks who’ve visited your site to give you a second look, and it can be a great way to convert a few customers who may […]