Businesses are always fretting about social media. Are we doing enough? Are we on the right channels? Are we delighting our fans? Is it really making us money? These are all great questions (we particularly like that last one) and it actually takes a lot of work to answer each of them. One of the […]
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The New Game for Directories, Review Sites & Apps
Pretty much every business has received sales calls from web directories and review sites like YellowPages, Yelp, and many more. They’re usually pitching a package deal that will highlight your business on their website, with the assumption that the promotion will drive more traffic to you. In the past, it was fairly easy to do […]
Fear-Based Marketing
When you think about marketing your brand, are you watching what your competitors are up to and then making decisions based on what they may or may not be doing? While it’s very healthy to keep an eye on the competition, copying their every move because you’re worried about getting outmaneuvered is what we call […]
6 Tips to Get Your Newsletter Subscribers to Convert
We’ve talked about how to successfully build an email subscriber list and quite a bit about why email marketing should be at the top of your marketing spending because it’s one of the most cost effective ways to reach your customers and keep them coming back. But what about the newsletter itself? If you want people […]
7 Ways to Do Social Media Right
Very few small businesses are really “nailing it” on social media, and a big reason is that it can be extremely time consuming. We all know the challenges of maintaining an active social presence while also running a business. Here are some things that can help make the job of succeeding on social a little […]
Please Don’t Scare Your Customers
It might seem a bit strange that we have to write a blog about this, but we’ve noticed a particularly dastardly trend recently in marketingland: businesses scaring people into buying their product or service. Yes, it works (that’s why it’s still happening). No, you should not jump on the bandwagon. Some Examples So what […]
Is Your Entire Company Aligned with Your Marketing Strategy?
We serve many small to medium sized businesses, and it comes as no surprise that a lot falls on these business owners. In addition to running the day to day, putting out fires, and directing staff, you also have to have some strategic vision of how to steer your business in the right direction. In […]
How a Content Calendar Helps Your Business
If you are doing an e-newsletter, posting to social media, or spending any money advertising your business, you should be using a content calendar to make your life easier. A content calendar is a resource you create and can share with others on your team to plot out all your marketing activity. We use this on […]