Today, more businesses than ever are ramping up their customer service game. A lot of this is due to the immediacy of social media—when one negative experience can be shared with your company’s entire fan base (and beyond), it’s a pretty strong motivator to keep each and every customer satisfied. But beyond social media, more […]
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Pros and Cons of a DIY Website
Every business needs a website, and when it comes to your website options, they’re about as varied as your choices for buying a new car. Today, DIY website platforms like Squarespace and Wix offer the option of building a website quickly and easily rather than rolling up your sleeves and getting down and dirty with […]
What Mobile Means for You
It wasn’t that long ago that responsive, mobile-friendly web design was considered a nice bonus feature rather than a must-have. And although a lot of web designers still look at things that way, that attitude needs to change pronto. Google’s ‘Mobilegeddon’ update, released in April 2015, prioritizes search engine rankings for those sites that look […]
Why You Should Consider Republishing Old Content
There’s so much emphasis put on creating fresh content for audiences (and search engines) that it’s easy to overlook a lesser-known content marketing strategy: republishing your existing content. For businesses that prioritize creating original content on a regular basis, the idea of revamping older, already-published stuff may seem counter-intuitive. In reality, though, content republishing can […]
How Often Should I Send Emails to My List?
Now that you’ve put in all the hard work to find subscribers and build up your email list, let’s move on to the next big question: how often should you bombard those nice folks with emails? A study conducted earlier this year by Technology Advice shows that the number one reason subscribers end up eventually […]
It’s Not Them. It’s You.
While keeping your customers satisfied is a priority of any successful business, the loss of a lone customer or two isn’t necessarily the end of the world. If, however, you’ve noticed that you have a consistent problem retaining good customers—as well as retaining good vendors and good employees—over the long haul, the problem isn’t with […]
How Negative Reviews Can Actually Help Your Reputation
No business wants a bad review online. But simply put, you’re not going to please every person every time, even if customer service is your top priority. While we always encourage you to try to turn reviews around, having a few bad reviews really isn’t the end of the world. Here’s why. It Humanizes You […]
How Important Is Social Media for My SEO?
Businesses are always fretting about social media. Are we doing enough? Are we on the right channels? Are we delighting our fans? Is it really making us money? These are all great questions (we particularly like that last one) and it actually takes a lot of work to answer each of them. One of the […]