Sure, some businesses (and even more celebrities) are seeing a nice return on the time they invest tweeting. But why are you wasting time on it? Out of the claimed 500 million Twitter accounts, about 200 million are considered active and of that, the majority are people tweeting a variety of nonsense to get reaction […]
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Me Too Marketing
I’ve used this term on and off for a few years now and I swear someday I will write a book about it. I the meantime, Me Too Marketing is something I see happening in just about every business segment across the map. me too mar-ket-ing noun Advertising and promotional decisions made by a business […]
Reputation Management in 2 Simple Steps
We’ve all heard stories about a few grumpy (or in some cases, irate) customers making it their personal mission to tarnish a business’s reputation online. To defend their name, many businesses go into full “circle the wagons” mode, pursuing legal action or hiring some “specialist” in reputation management to go on the offensive. But the […]
Social Media: Do They Really Care What You Share?
If you have at least one social media account, you’ve no doubt shared something on it. After all, if not, why have the account at all? The big question is do people care what you share? A study by Intel Corporation found that 90% of American adults think people share too much and half of […]
7 Reasons Why Businesses Should Blog
If I asked where your business spends most of its social media time and efforts, I bet you would say on Facebook. Would you be surprised to hear it’s not the best place for your time and money? Metrics show over and over that no social media tactic can match the long term payoff of […]
3 Ways to Win the Content Arms Race
The secret is out. You’re no longer the only one who knows that content marketing is the key to a winning SEO strategy; all your competition knows it too. This means you’re now entering a constant attempt at one-upsmanship that resembles nothing so much as an arms race. How can you get ahead? Get Creative […]
6 Ways to Beat Your Competitors Online
There is one thing in business you can always count on being a thorn in your side: your competition. It’s one of the only forces you cannot control and they can be an unpredictable threat to your business. They are always out there willing to sell their product less than yours or give away more […]
Are You Measuring Your Marketing?
When it comes to online marketing, so many businesses use the old technique of throwing spaghetti against the wall to see if it’s cooked. They don’t really measure any advertising they do. They just throw some money here, some money there, and see what works. Why not just head to Vegas and put some money […]