In his latest book, The Icarus Deception, marketing guru Seth Godin says that going into business takes more than just opening your door and waiting for customers to come. You are now in the spotlight, and thanks to the internet everyone has a voice about you. You have to put a load of work into […]
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What You Don’t Know Can Hurt You
A great article came out this month on old school SEO. In short, cookie-cutter search engine optimization approaches simply cannot work any longer as Google has figured out all the tricks these shady, we-can-rank-you-first-for-$150-per-month companies are doing. These days, the first thing we do for new clients is usually damage control to clean up bad […]
Online Reviews: Your Business Needs More Now
We’ve talked a lot about the power of online reviews to influence prospects and to help Google and other search engines in their job of connecting searchers with the best possible resources. Simply put, online reviews and recommendations are becoming the new “word of mouth.” We’ve said it before and we’ll say it again – […]
Reputation Management That Costs You Nothing
We know that online reputation management has become increasingly important to business conversion success. We’ve also discussed why online reviews are so important. So hello, why aren’t you doing it? Here are 3 possible reasons: You’re lazy – Your SEO team has told you steps to take to be successful yet you just don’t bother […]
Do You Practice Safe SEO?
Remember when you were younger and were taught (hopefully) about safe sex? Sleeping with someone is like sleeping with all their past partners, so make good choices. The new Google Penguin 2.0 release is bringing this lesson home for businesses that market online. If you’ve worked with a lousy or downright shady SEO team in […]
Why Online Reviews Matter
You know generally that reviews are important for your business, and you may even know that they are becoming more imperative every day. But with all the day-to-day business priorities you manage, how important are they, really for you? Answer: A lot. A great infographic just came out on this topic with some great statistics […]
Your Business Needs Sneezers
We’ve talked before about the idea of a Twitter superfan or superuser, but this often-neglected group of users can help your business on multiple levels beyond just the one social media outlet. What They Are These are people who love what you do and who you are; they live and breathe your product and can’t […]
Your Business Is Wasting Time on Twitter
Sure, some businesses (and even more celebrities) are seeing a nice return on the time they invest tweeting. But why are you wasting time on it? Out of the claimed 500 million Twitter accounts, about 200 million are considered active and of that, the majority are people tweeting a variety of nonsense to get reaction […]