We’ve been nagging, cajoling and badgering you for years about getting more reviews for your cosmetic practice. So what are we on about this time? Well, with new AI tools, chatbots and AI agents flourishing, what your patients are saying about you matters more than ever. In fact, we’ll go ahead and declare it the […]
Online Reputation Management
Hate Yelp? Join the Club!
We’ve heard from several clients this year complaining about how aggressive Yelp’s sales reps are and how expensive it is to “claim” a listing on their platform. Don’t get us started! Actually, too late, you got us started and it’s time to write Yelp their own review. Here’s everything we can’t stand about this platform. […]
How to Make the Most of Your Patient Review Tool
As we mentioned in March, we rolled out a new reviews platform that is substantially easier to use and more streamlined than our previous platform. So far we’ve heard many kudos, and we want to encourage all our clients, just like we always have, to get a solid process in place for both monitoring/managing reviews […]
How Do You Define Your Tribe?
Long gone are the days when 50 million Americans all turned on their TV’s at the same time and watched the moon landing or an episode of Leave It to Beaver as one big happy family. Or at least that’s the nostalgic image of yesteryear that some people get when thinking of the media landscape […]
4 Ways to Make a Negative Online Review Your BFF [Infographic]
What Google’s Star Rating Changes Mean and Why You Should Care
If there’s one thing that brings us together during these troubled times, it’s that we all Google stuff. As the ancients wisely said, “Google is the great equalizer.” Okay, maybe nobody ever said that, but Google plays a huge role in most of our daily lives. And as you’re out Googling away looking for a […]
The Good, the Bad and the Fake: How to Manage Online Reviews
We could rattle off plenty of statistics to convince you how much online reviews matter, like how 82 percent of people head straight for review sites when they’re interested in a product or service. Or how consumers are likely to spend an average of 31 percent more on a business that has great reviews. If […]
4 Things You Should Know about Online Reviews
It used to be word of mouth that helped people to find trusted products or services. Well, today’s “word of mouth” is better known as the almighty online review. According to this spiffy infographic, 88 percent of consumers trust online reviews as much as a personal recommendation, and a whopping 90 percent say they read […]