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Anyone in business today is concerned about online reviews. Am I getting enough reviews? Do I have bad reviews that are hurting my business? Should I be doing a better job of monitoring? We’ve written several posts about the importance of online reviews and even shown an example of how an entire industry has changed […]
Online Reputation Management
SEO Can’t Save You from Yourself
SEO is one tool in your toolbox for earning top rankings in the search engines. But there are many other things that deserve your attention both to run a successful business and to rank better. It’s no coincidence that good business practices and good search rankings are linked very closely together. But be careful not […]
Beyond SEO: Full Circle Online Marketing
It used to be you could put out a good website, make sure it was well optimized, do a bit of ongoing search marketing, and voilà! You are on page one of Google. Easy peasy lemon squeezy. But today, not so much. For starters, the competition for top terms has gotten much more intense, and […]
Handling Negative Reviews: A Case Study
We all know the importance of having good reviews online and we’ve even discussed some ways to handle what you should do when you get a negative review. Recently we had a real live example of one of our plastic surgery clients handle a negative review flawlessly and we had to share. Note: the names, […]
Customer Reviews – What Should You Do?
We’ve posted many, many, many blog posts on customer/patient reviews and how you need to handle them. In case you missed all of them here is the skinny. Online reviews can make or break your business. In the medical web marketing world, according to Tom Seery, CEO of RealSelf, 60% of visitors think website reviews […]
How to Build Trust Online
Chances are when you decided to launch a website you weren’t thinking too much about trust. You wanted a way to talk about your products and services to the masses and drive more sales to your business. After all, that’s why you opened your doors in the first place, right? The challenge today is that […]
Online Reviews: Your Business Needs More Now
We’ve talked a lot about the power of online reviews to influence prospects and to help Google and other search engines in their job of connecting searchers with the best possible resources. Simply put, online reviews and recommendations are becoming the new “word of mouth.” We’ve said it before and we’ll say it again – […]
Reputation Management That Costs You Nothing
We know that online reputation management has become increasingly important to business conversion success. We’ve also discussed why online reviews are so important. So hello, why aren’t you doing it? Here are 3 possible reasons: You’re lazy – Your SEO team has told you steps to take to be successful yet you just don’t bother […]
