Keeping the customer satisfied is a no-brainer when it comes to the success of your business, which is why we talk about online reviews a LOT around here. Beyond the warm fuzziness of knowing that they like you (they really like you!), online reviews can also function as a winning part of your social media […]
Online Reputation Management
Killing ’em with Kindness
You’re human, and humans sometimes screw up. When that screw up affects a client, it’s time to pay extra special attention to righting the ship. As much as you might feel compelled to beat yourself silly afterwards, especially in the case of screwing up professionally with a client or customer, we suggest putting your self-bludgeoner […]
Don’t Overlook the Offline Customer Experience, Too
Despite all the discussion over SEO this and mobile friendly that, the bottom line of your business’s success comes down to one thing: how customers are treated when interacting with any aspect of your company. And yes, that means in real life, not just online. It’s easy to forget that the big wide world of […]
It’s Not Them. It’s You.
While keeping your customers satisfied is a priority of any successful business, the loss of a lone customer or two isn’t necessarily the end of the world. If, however, you’ve noticed that you have a consistent problem retaining good customers—as well as retaining good vendors and good employees—over the long haul, the problem isn’t with […]
How Negative Reviews Can Actually Help Your Reputation
No business wants a bad review online. But simply put, you’re not going to please every person every time, even if customer service is your top priority. While we always encourage you to try to turn reviews around, having a few bad reviews really isn’t the end of the world. Here’s why. It Humanizes You […]
The New Game for Directories, Review Sites & Apps
Pretty much every business has received sales calls from web directories and review sites like YellowPages, Yelp, and many more. They’re usually pitching a package deal that will highlight your business on their website, with the assumption that the promotion will drive more traffic to you. In the past, it was fairly easy to do […]
Online Reviews – Don’t Go It Alone
First off, excuse us for harping on this subject a bit (Unexpected Benefit of Online Reviews, Negative Review Case Study, Customer reviews what should you do, Online Reviews Your Business Needs and Why Reviews Matter). But we really can’t say it enough: positive online reviews are ESSENTIAL for a healthy online marketing strategy and YOU […]
The Unexpected Benefit of Online Reviews
Anyone in business today is concerned about online reviews. Am I getting enough reviews? Do I have bad reviews that are hurting my business? Should I be doing a better job of monitoring? We’ve written several posts about the importance of online reviews and even shown an example of how an entire industry has changed […]