We have a lot of clients that collect domain names. In addition to their primary site domain name, they may have a few extra names they decided to register just in case. Some people collect dozens of names thinking that they may want to use them in the future for some purpose. While the idea […]
Business Operations
Does Your Site Need an Ecommerce Store?
So you’ve got a good website and it’s bringing people into your place of business, where they buy your products and services. But what about making those products and services available online? After all, there’s lots of online stores out there making a bundle of money. Why shouldn’t you be benefiting from those online dollars […]
The Unexpected Benefit of Online Reviews
Anyone in business today is concerned about online reviews. Am I getting enough reviews? Do I have bad reviews that are hurting my business? Should I be doing a better job of monitoring? We’ve written several posts about the importance of online reviews and even shown an example of how an entire industry has changed […]
SEO Can’t Save You from Yourself
SEO is one tool in your toolbox for earning top rankings in the search engines. But there are many other things that deserve your attention both to run a successful business and to rank better. It’s no coincidence that good business practices and good search rankings are linked very closely together. But be careful not […]
How to Take Better Cosmetic Surgery Patient Photos
Our medical marketing clients who perform cosmetic surgery see a lot of action in their before and after photo galleries. Besides your homepage, the most visited page on your site is almost always going to be your photo gallery landing page. So how do you provide the best possible experience to visitors who want to […]
Handling Negative Reviews: A Case Study
We all know the importance of having good reviews online and we’ve even discussed some ways to handle what you should do when you get a negative review. Recently we had a real live example of one of our plastic surgery clients handle a negative review flawlessly and we had to share. Note: the names, […]
Your Junk Mail Is Not All Junk
Do you regularly check your junk mail folder? If not, you may be losing business. We are all inundated with emails filling our inbox. It’s easy to overlook your junk or spam folder, but you might be surprised what you find in there. Let’s back up a sec and talk about why a message becomes […]
Reputation Management That Costs You Nothing
We know that online reputation management has become increasingly important to business conversion success. We’ve also discussed why online reviews are so important. So hello, why aren’t you doing it? Here are 3 possible reasons: You’re lazy – Your SEO team has told you steps to take to be successful yet you just don’t bother […]