It’s been a, shall we say, interesting year so far in 2020. In the past couple weeks, many businesses are trying to get back on their feet and see what the economic reality of a “restart” is going to look like. That includes many of our clients’ plastic surgery practices. If you have reopened to […]
Business Operations
What Smart Plastic Surgery Practices Are Doing Right Now
In crisis, there is opportunity. We’ve been working closely with clients the past month to find creative ways to maintain momentum and be set up for maximum success when the current health crisis is behind us. While it’s still impossible to predict exactly when things will “get back to normal” or what “normal” will look […]
Are You a Capitalist, or a Rentist?
As red-blooded Americans, we’re very familiar with what capitalism is all about. But what’s a rentist? Oh no biggie, just an entirely different way to think about your economic role in a market economy. A capitalist makes something and sells it for a profit. But a rentist earns a living by leasing access to a […]
Getting Your Slice of the $16 Billion Dollar Pie
Americans forked over $16 billion dollars for cosmetic procedures in 2016, and people who predict this kind of thing assure us that the trend will continue. This is great for business, right? Well, that all depends on you (no pressure). What’s behind the Rise in Popularity of Plastic Surgery? Understanding why so many people are […]
How to Recover from an Online Marketing Fail
Sure, we could give you lots of great advice on how to avoid a social media snafu. But what if the damage is already done? Your reputation doesn’t have to be ruined, and you can recover from even the most egregious online marketing missteps. Here’s how to make a comeback. 3 Steps to Redemption Assess. […]
How to Create Exciting Content for a Boring Business
So your company does something that’s not exactly begging to be turned into a blockbuster movie trilogy…okay, or even a made-for-TV special. Face it, your business can be a bit boring. That’s not an insult, by the way—some of the most respected and lucrative industries are painfully dull to talk about. So, what’s the point […]
3 Simple Ways to Boost Your Conversion Rate
Conversion rate optimization (CRO) is fancy way of saying “how many of your website visitors become clients.” To the extent that CRO is a science, it can be pretty time-consuming (and simultaneously mundane) when done textbook-style. You have to pore through data, crunch numbers and look for specific patterns. But there are definitely a few […]
How to Use Calls to Action (CTAs) the Right Way
Imagine you’re out shopping at this place with a beautiful storefront and a ol’ big welcome sign over the front door. You toss your stuff in the cart, feeling jazzed, only to find there’s no cashier. In fact, there’s no till either. You’re all ramped up to make your purchase, but you’ve got nowhere to […]