CALL US 
Web cookies have been following users around the Internet for well over two decades. But with an increased focus on user privacy on the very near horizon, that’s all about to change. So if the people visiting your website won’t be tracked by cookies, how will you know what they’re up to? Why Are Cookies […]
Business Operations
Making Your Website More Accessible
From parking spaces to curb cutouts and accessible restrooms, you (or the landlord for your practice) have already done plenty to make your physical office accessible for physically challenged or disabled persons. But what about your medical website? How easy is it for people with low vision, physical impairments, and other challenges to learn more […]
How to Market When You’re Crazy Busy
We all continue to ride the rollercoaster that is 2020. For many cosmetic and plastic surgery practices, right now they are riding high with (in some cases) unprecedented levels of demand. Let’s take a closer look at what’s going on and some strategies to make the most of this wild ride. What’s Driving Demand? Here […]
Getting Back in the Saddle
It’s been a, shall we say, interesting year so far in 2020. In the past couple weeks, many businesses are trying to get back on their feet and see what the economic reality of a “restart” is going to look like. That includes many of our clients’ plastic surgery practices. If you have reopened to […]
What Smart Plastic Surgery Practices Are Doing Right Now
In crisis, there is opportunity. We’ve been working closely with clients the past month to find creative ways to maintain momentum and be set up for maximum success when the current health crisis is behind us. While it’s still impossible to predict exactly when things will “get back to normal” or what “normal” will look […]
Are You a Capitalist, or a Rentist?
As red-blooded Americans, we’re very familiar with what capitalism is all about. But what’s a rentist? Oh no biggie, just an entirely different way to think about your economic role in a market economy. A capitalist makes something and sells it for a profit. But a rentist earns a living by leasing access to a […]
Getting Your Slice of the $16 Billion Dollar Pie
Americans forked over $16 billion dollars for cosmetic procedures in 2016, and people who predict this kind of thing assure us that the trend will continue. This is great for business, right? Well, that all depends on you (no pressure). What’s behind the Rise in Popularity of Plastic Surgery? Understanding why so many people are […]
How to Recover from an Online Marketing Fail
Sure, we could give you lots of great advice on how to avoid a social media snafu. But what if the damage is already done? Your reputation doesn’t have to be ruined, and you can recover from even the most egregious online marketing missteps. Here’s how to make a comeback. 3 Steps to Redemption Assess. […]
