It’s tempting to point to your Facebook and Twitter activity as evidence of your online engagement, yet it might surprise you to learn that tweets and FB posts are only half the battle when it comes to getting the most bang for your hard-earned SEO buck. Metrics repeatedly demonstrate the benefits of blogging. There are […]
Business Operations
The Right and Wrong Way to Connect with Customers
Today, more businesses than ever are ramping up their customer service game. A lot of this is due to the immediacy of social media—when one negative experience can be shared with your company’s entire fan base (and beyond), it’s a pretty strong motivator to keep each and every customer satisfied. But beyond social media, more […]
Pros and Cons of a DIY Website
Every business needs a website, and when it comes to your website options, they’re about as varied as your choices for buying a new car. Today, DIY website platforms like Squarespace and Wix offer the option of building a website quickly and easily rather than rolling up your sleeves and getting down and dirty with […]
How Negative Reviews Can Actually Help Your Reputation
No business wants a bad review online. But simply put, you’re not going to please every person every time, even if customer service is your top priority. While we always encourage you to try to turn reviews around, having a few bad reviews really isn’t the end of the world. Here’s why. It Humanizes You […]
Is Your Entire Company Aligned with Your Marketing Strategy?
We serve many small to medium sized businesses, and it comes as no surprise that a lot falls on these business owners. In addition to running the day to day, putting out fires, and directing staff, you also have to have some strategic vision of how to steer your business in the right direction. In […]
How a Content Calendar Helps Your Business
If you are doing an e-newsletter, posting to social media, or spending any money advertising your business, you should be using a content calendar to make your life easier. A content calendar is a resource you create and can share with others on your team to plot out all your marketing activity. We use this on […]
7 Ways Customers Contact You, Ranked
Not long ago (remember the 80s?) customers didn’t have a ton of ways to get in touch with a business. You could call, send a letter, or show up in person. But the web has opened up a lot of new channels for communication. What are the top ways your customers are contacting you now? […]
Hurry Up and Wait. What to do Until the Rankings Come
Not where you want to be on Google yet? Long gone are the days where just putting up a new website makes the phone ring. So what are you supposed to do while you play the rankings game? How do you get things moving while you are waiting for some Google love? Here are 5 […]