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So your company does something that’s not exactly begging to be turned into a blockbuster movie trilogy…okay, or even a made-for-TV special. Face it, your business can be a bit boring. That’s not an insult, by the way—some of the most respected and lucrative industries are painfully dull to talk about. So, what’s the point […]
Business Operations
3 Simple Ways to Boost Your Conversion Rate
Conversion rate optimization (CRO) is fancy way of saying “how many of your website visitors become clients.” To the extent that CRO is a science, it can be pretty time-consuming (and simultaneously mundane) when done textbook-style. You have to pore through data, crunch numbers and look for specific patterns. But there are definitely a few […]
How to Use Calls to Action (CTAs) the Right Way
Imagine you’re out shopping at this place with a beautiful storefront and a ol’ big welcome sign over the front door. You toss your stuff in the cart, feeling jazzed, only to find there’s no cashier. In fact, there’s no till either. You’re all ramped up to make your purchase, but you’ve got nowhere to […]
6 Ways Blogging Can Benefit Your Business
It’s tempting to point to your Facebook and Twitter activity as evidence of your online engagement, yet it might surprise you to learn that tweets and FB posts are only half the battle when it comes to getting the most bang for your hard-earned SEO buck. Metrics repeatedly demonstrate the benefits of blogging. There are […]
The Right and Wrong Way to Connect with Customers
Today, more businesses than ever are ramping up their customer service game. A lot of this is due to the immediacy of social media—when one negative experience can be shared with your company’s entire fan base (and beyond), it’s a pretty strong motivator to keep each and every customer satisfied. But beyond social media, more […]
Pros and Cons of a DIY Website
Every business needs a website, and when it comes to your website options, they’re about as varied as your choices for buying a new car. Today, DIY website platforms like Squarespace and Wix offer the option of building a website quickly and easily rather than rolling up your sleeves and getting down and dirty with […]
How Negative Reviews Can Actually Help Your Reputation
No business wants a bad review online. But simply put, you’re not going to please every person every time, even if customer service is your top priority. While we always encourage you to try to turn reviews around, having a few bad reviews really isn’t the end of the world. Here’s why. It Humanizes You […]
Is Your Entire Company Aligned with Your Marketing Strategy?
We serve many small to medium sized businesses, and it comes as no surprise that a lot falls on these business owners. In addition to running the day to day, putting out fires, and directing staff, you also have to have some strategic vision of how to steer your business in the right direction. In […]
