Sure, some businesses (and even more celebrities) are seeing a nice return on the time they invest tweeting. But why are you wasting time on it? Out of the claimed 500 million Twitter accounts, about 200 million are considered active and of that, the majority are people tweeting a variety of nonsense to get reaction […]
Business Operations
Me Too Marketing
I’ve used this term on and off for a few years now and I swear someday I will write a book about it. I the meantime, Me Too Marketing is something I see happening in just about every business segment across the map. me too mar-ket-ing noun Advertising and promotional decisions made by a business […]
Reputation Management in 2 Simple Steps
We’ve all heard stories about a few grumpy (or in some cases, irate) customers making it their personal mission to tarnish a business’s reputation online. To defend their name, many businesses go into full “circle the wagons” mode, pursuing legal action or hiring some “specialist” in reputation management to go on the offensive. But the […]
3 Ways to Win the Content Arms Race
The secret is out. You’re no longer the only one who knows that content marketing is the key to a winning SEO strategy; all your competition knows it too. This means you’re now entering a constant attempt at one-upsmanship that resembles nothing so much as an arms race. How can you get ahead? Get Creative […]
6 Ways to Beat Your Competitors Online
There is one thing in business you can always count on being a thorn in your side: your competition. It’s one of the only forces you cannot control and they can be an unpredictable threat to your business. They are always out there willing to sell their product less than yours or give away more […]
Why Your Business Is Failing: You Don’t Respond
Three times this week alone I have emailed companies that are vying for my business and they don’t take the time to respond. Why would I do business with them? I get that you might be busy but it takes just 15 seconds to respond with “Thanks, we got your email. We are a little […]