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We all know the importance of having good reviews online and we’ve even discussed some ways to handle what you should do when you get a negative review. Recently we had a real live example of one of our plastic surgery clients handle a negative review flawlessly and we had to share. Note: the names, […]
Business Operations
Your Junk Mail Is Not All Junk
Do you regularly check your junk mail folder? If not, you may be losing business. We are all inundated with emails filling our inbox. It’s easy to overlook your junk or spam folder, but you might be surprised what you find in there. Let’s back up a sec and talk about why a message becomes […]
Reputation Management That Costs You Nothing
We know that online reputation management has become increasingly important to business conversion success. We’ve also discussed why online reviews are so important. So hello, why aren’t you doing it? Here are 3 possible reasons: You’re lazy – Your SEO team has told you steps to take to be successful yet you just don’t bother […]
Your Business Is Wasting Time on Twitter
Sure, some businesses (and even more celebrities) are seeing a nice return on the time they invest tweeting. But why are you wasting time on it? Out of the claimed 500 million Twitter accounts, about 200 million are considered active and of that, the majority are people tweeting a variety of nonsense to get reaction […]
Me Too Marketing
I’ve used this term on and off for a few years now and I swear someday I will write a book about it. I the meantime, Me Too Marketing is something I see happening in just about every business segment across the map. me too mar-ket-ing noun Advertising and promotional decisions made by a business […]
Reputation Management in 2 Simple Steps
We’ve all heard stories about a few grumpy (or in some cases, irate) customers making it their personal mission to tarnish a business’s reputation online. To defend their name, many businesses go into full “circle the wagons” mode, pursuing legal action or hiring some “specialist” in reputation management to go on the offensive. But the […]
3 Ways to Win the Content Arms Race
The secret is out. You’re no longer the only one who knows that content marketing is the key to a winning SEO strategy; all your competition knows it too. This means you’re now entering a constant attempt at one-upsmanship that resembles nothing so much as an arms race. How can you get ahead? Get Creative […]
6 Ways to Beat Your Competitors Online
There is one thing in business you can always count on being a thorn in your side: your competition. It’s one of the only forces you cannot control and they can be an unpredictable threat to your business. They are always out there willing to sell their product less than yours or give away more […]
