CALL US Sure, some businesses (and even more celebrities) are seeing a nice return on the time they invest tweeting. But why are you wasting time on it? Out of the claimed 500 million Twitter accounts, about 200 million are considered active and of that, the majority are people tweeting a variety of nonsense to get reaction […]
Social Media
Social Media: Do They Really Care What You Share?
If you have at least one social media account, you’ve no doubt shared something on it. After all, if not, why have the account at all? The big question is do people care what you share? A study by Intel Corporation found that 90% of American adults think people share too much and half of […]
7 Reasons Why Businesses Should Blog
If I asked where your business spends most of its social media time and efforts, I bet you would say on Facebook. Would you be surprised to hear it’s not the best place for your time and money? Metrics show over and over that no social media tactic can match the long term payoff of […]
On Facebook, You Want Evangelists, Not Likes
We have clients asking us all the time how they can get more fans on their Facebook page. Having worked with all kinds of clients and budgets on Facebook we are always cautious with clients spending a ton of money because in most cases the ROI just isn’t there. Statistics show that over 70% of […]
Why Are You on Pinterest?
Are you using Pinterest because it’s cool, or because everyone else is? Here’s a business case perspective on why you may or may not need it. Pinterest.com is a rapidly growing social network where you can share photos and videos and “pin” them to your page. Think of it as a giant corkboard on your […]
