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So you’ve been told you need social media channels and you are either paying your web team or someone in your business to be active on Facebook, Twitter, Google+, etc. Do you know if it’s working? Ultimately while it’s nice to have a following and people liking what you say, you really want to expand […]
Social Media
4 Ways to Encourage Word of Mouth Online
We all know (at least we hope you know) that word of mouth is the top new business referral source in pretty much every industry. Basically, customers telling friends, family, coworkers and others they know about how great you are is a surefire way to grow your business. It’s the most persuasive endorsement you can […]
Business Owners: Facebook Isn’t Your Friend (Unless You Pay Up)
So you have a Facebook page and you have been trying your best to build your fans and keep them engaged. Maybe your web or ad agency has been encouraging you to post quite a bit to keep people engaged (or their pocketbooks lined). But now guess what? Facebook’s tired of giving your brand a […]
You’re Social But Are You Paying Attention?
So your SEO or PR firm said you need to be social. Facebook, Twitter, Pinterest, whatever. You listened and went along with it and now have a “Social Media Presence.” But are you paying attention to it? Setting up these profiles on the various social channels is a necessary step to complete the circle of […]
5 Ways to Reach More of Your Facebook Fans
After someone Likes your page, chances are high that they’ll never be back. This means that you have to reach them in their News Feeds. Making that connection isn’t as simple as throwing together any old thing and hitting the Post button. Here are 5 things you can do to compete for and win more […]
Online Reviews: Your Business Needs More Now
We’ve talked a lot about the power of online reviews to influence prospects and to help Google and other search engines in their job of connecting searchers with the best possible resources. Simply put, online reviews and recommendations are becoming the new “word of mouth.” We’ve said it before and we’ll say it again – […]
Why Online Reviews Matter
You know generally that reviews are important for your business, and you may even know that they are becoming more imperative every day. But with all the day-to-day business priorities you manage, how important are they, really for you? Answer: A lot. A great infographic just came out on this topic with some great statistics […]
Your Business Needs Sneezers
We’ve talked before about the idea of a Twitter superfan or superuser, but this often-neglected group of users can help your business on multiple levels beyond just the one social media outlet. What They Are These are people who love what you do and who you are; they live and breathe your product and can’t […]
