Businesses are always fretting about social media. Are we doing enough? Are we on the right channels? Are we delighting our fans? Is it really making us money? These are all great questions (we particularly like that last one) and it actually takes a lot of work to answer each of them. One of the […]
Social Media
7 Ways to Do Social Media Right
Very few small businesses are really “nailing it” on social media, and a big reason is that it can be extremely time consuming. We all know the challenges of maintaining an active social presence while also running a business. Here are some things that can help make the job of succeeding on social a little […]
Facebook Advertising – Should I or Shouldn’t I?
You may not realize it, but Facebook isn’t showing all of your posts. Not even to your fans and followers. Wait, what the h!#$? We talked about this a while back so if you haven’t been paying attention, listen up. If you are a business, Facebook is a pay to play proposition. If you are […]
How Much Should You Pay to Be Social?
The question of whether your business needs to be active on social media (yes, it does) was answered a long time ago. The new question is whether you should pay to be social — and if so, how much? The ever-changing algorithms of Facebook’s newsfeed combined with the explosive growth of platforms like Twitter, Pinterest, […]
How to Nail Social Content on Facebook
Just about every business has a Facebook page now. If you ask many small and medium sized businesses why, very few are likely to say that it’s because they just love the social network. Many of these businesses are on the ‘Book because their competitors are, but they aren’t really sure if the time spent […]
Online Video: Has Its Time Finally Come?
Just like it was in 2008…and 2010…and 2012, video is still the Next Big Thing online. There’s no doubt that the amount of video available online now is absolutely enormous, and people are consuming more of it than ever. Given increases in device processing power, web usage trends, and shifts in how people prefer to […]
Tackling Misconceptions about Social Media
Anyone doing business today has tried to some extent to leverage social media to promote their company. There is a wealth of information out there on how to use it and even more so called “experts” telling you what you should and should not do. The one thing we can say without hesitation is that […]
6 Steps to Calculate Your Social Media ROI
Most of you are probably doing social media because you feel you have to – “Everyone else is doing it so I should be too.” We know there are a few of you who take it seriously and have worked really hard to build your fan base, but for most of our clients, being on […]