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Internet Web Online Marketing

Social Media

Social Media Marketing – Back to the Basics

Some days, it can feel impossible to keep up with social media. And we’re just talking your personal feed, not spending extra time with the customers who reach out to your practice. And don’t even get us started on all the new widgets and doodads (technical terms) that allow for new and different kinds of […]

Why Facebook Ads Are No Longer Optional

We’ve written about Facebook Ads before, and whether you should bother with them. Well, gather round kiddies. It’s time we talked again. It’s nearly 2018, and Facebook is now one of the fastest growing ad networks. With over 5 million advertisers now on Facebook, what was once merely an option worth considering is now a […]

Online Advertising Is a Zombie

Pretty much every day, someone’s predicting the death of something that was once near and dear to your heart. No more newspapers! No more CDs! No more teddy bears! (We made up that last one.) But in reality, a lot of things that should be dead are instead just plodding around, creaking under their own […]

6 Reasons Why Nobody Likes You (Well, on Social Media Anyway)

Everyone knows that social media has to be part of your online marketing strategy. Of course, there’s a right and wrong way to post. There are a lot of ways you can mess up on social media, and many businesses have suffered the consequences of ill-advised posts. If you’re not getting any online love, maybe […]

How to Stop Spinning Your Wheels on Social Media

We swear, if we read one more blog post on how your entire business will keel right over without the support of all-powerful social media, our eyes will roll so far back in our heads that they’ll get stuck there. Yes, social media plays an important part in your overall search engine marketing strategy—but notice […]

Content Strategy: How to Not to Crash and Burn

It sounds obvious that companies should have a content marketing plan in place but you’d be surprised at how many business websites just start cranking out the content without planning sufficiently for it. Well, flying blind with no content strategy in place is the easiest way to crash and burn. So what exactly is a […]

#youredoingitwrong: The Insider’s Guide to Hashtags

Hashtags are like the cockroaches of the online world. They’re absolutely everywhere, we couldn’t get rid of them even if we wanted to, and we hate to admit that they probably serve some kind of actual purpose. And yes, we do believe they could outlive any nuclear fallout just as well as cockroaches also. #survivor […]

Using Online Reviews as Part of Your Social Media Marketing Strategy

Keeping the customer satisfied is a no-brainer when it comes to the success of your business, which is why we talk about online reviews a LOT around here. Beyond the warm fuzziness of knowing that they like you (they really like you!), online reviews can also function as a winning part of your social media […]