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The only constant in search engine optimization is change. SEO is much different today than it was just a few years ago, and it’ll be different again a few years from now. Knowing what’s working right now for SEO—and being willing to let go of outdated SEO tactics—is critical for crafting an effective content strategy. […]
Online Marketing
The Good, the Bad and the Fake: How to Manage Online Reviews
We could rattle off plenty of statistics to convince you how much online reviews matter, like how 82 percent of people head straight for review sites when they’re interested in a product or service. Or how consumers are likely to spend an average of 31 percent more on a business that has great reviews. If […]
2017 Cosmetic Surgery Marketing Trends
We’re only ankle deep in 2017 and the winds of change are already blowing through our perfectly coiffed hair. More than ever, it’s critical for businesses to understand the marketing trends that should be driving their content strategy; what worked last year may not cut it this year. Here are some of the biggest trends […]
Why Your Business Needs 360 Marketing
It’s easy to adopt an obsessive, celebrity-crush-level focus on getting your website to one of those coveted top spots in Google’s search engine rankings. But with all signs point to Google dialing way back on mobile organic in favor of pushing paid ads front and center, we were recently reminded how important it is to focus […]
