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You’ve heard it from us time and time again: ALWAYS make sure the content you share on your site and on the web is unique. Duplicate or reposted content from another source is entirely worthless to tell your brand’s individual story, differentiate your medical practice from your competitors, and earn authority and trust online. But […]
Online Marketing
How to Optimize Your Google Business Profile for AI
Besides your website, your Google Business Profile (GBP) is the most important source of information about your practice on the web. You might think that it’s just a place where patients and prospects can map your address, find your phone number, or leave a review, but in reality, it has become so much more than […]
5 AI Optimization Tactics and Why They Work
If you’re new to the whole Artificial Intelligence Optimization concept, you’re certainly not alone. We’ve been focusing on it for several months now and by and large, our clients are up to speed about the importance of influencing how their brand and reputation is showcased in AI tools like Gemini and ChatGPT. But many medical […]
Your Online Marketing Sucks (Unless You’re Doing All of This)
If your practice doesn’t spend a lot of time focusing on online marketing, you might think that if you have a website, do some SEO, and jump on social media now and then, you’re all set. Wouldn’t that be nice! The reality is that, like almost everything these days, digital marketing and attracting new patients […]
You HAVE TO Get Serious about Patient Before & After Photos
Any good cosmetic surgeon knows the importance of accentuating assets. Help a woman achieve a balanced figure with breast enhancement. Rekindle the spark in a handsome man’s eyes with a blepharoplasty. You know the drill. Which makes it all the more perplexing to us why it’s so challenging for many of our clients to get […]
Online Marketing Predictions for 2020
Well folks, we’ve almost done it – made our way around the sun 20 times since that whole Y2K panic. While there are certainly plenty of new threats and worries as we enter the third decade of the 21st century, there are also an enormous amount of opportunities online. Maybe it’s just us but online […]
5 Steps So Your Photos Don’t Bomb
If you’re a cosmetic practice marketing online, you better as heck know that your patient photos are digital gold. You need two things to make them pay off: an online gallery with the features and functionality users expect, and photos themselves that show how much of a rock star you are. We’ve built a custom […]
Can Your Marketing Be Futureproof?
Look at us, throwing fancy concepts right into our blog headlines! Now that we have your interest, what’s this whole “futureproof” thing about? Put simply, the concept is to produce work that will withstand the winds of change – no matter what direction those winds are coming from and how hard they gust. The benefit […]
